Responsibilities

• Own the SEO strategy for our Shopify storefront, with a focus on improving organic rankings for product and category pages across target keywords.
• Audit, optimize, and write content for existing product and category pages; including titles, meta descriptions, headers, body copy, and internal linking structures, to improve search visibility and on-page conversion.
• Manage technical SEO elements including site architecture, URL structure, canonical tags, schema markup (product, breadcrumb, organization), page speed considerations, and crawlability.
• Conduct ongoing keyword research to identify high-value search opportunities and gaps across our product catalog, and translate findings into actionable on-site content updates.
• Monitor organic search performance using GA4 and SEO tools, track keyword rankings, and deliver regular reporting on SEO health and progress against goals.
• Ensure new product pages and site updates are launched with proper SEO foundations in place, no page goes live without optimization.
• Manage and optimize product listings across Shopify/Shopify Plus, Amazon Seller Central, The Home Depot (HD.com), and Lowe's.com; ensuring titles, descriptions, images, pricing, and attributes are accurate and optimized across all platforms.
• Write platform-specific product copy tailored to each channel's algorithm and audience, including Amazon A+ content and Shopify product descriptions with SEO best practices applied.
• Prepare and supply all content assets (copy, imagery briefs, specifications) to the team member responsible for uploading content to retailer portals (HD.com and Lowes.com).
• Monitor channel-level performance and proactively surface issues or opportunities related to listing quality, content gaps, or competitive positioning.

Requirements

• 2–5 years of hands-on experience in ecommerce marketing, SEO, or digital marketing, with a demonstrable track record of improving organic search performance.
• Strong working knowledge of on-page and technical SEO, including metadata optimization, schema markup, site architecture, internal linking, and crawl/index management.
• Experience managing and optimizing product and category pages on Shopify or Shopify Plus for both SEO and conversion.
• Direct experience with Amazon Seller Central, including listing optimization and Sponsored Products/Brands campaign management.
• Proven experience managing Google Ads campaigns (Search, Shopping) and Meta Ads with measurable performance results.
• Proficiency in Google Analytics 4 (GA4) with the ability to build reports, interpret data, and translate insights into action.
• Highly self-directed and organized, comfortable owning multiple channels simultaneously in a lean team environment.

Preferred

• Experience with retail partner platforms such as The Home Depot (HD.com) or Lowe's.com, including familiarity with their content requirements and item setup processes.
• Familiarity with SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, or Screaming Frog for auditing and keyword research.
• Experience with Amazon-specific tools such as Helium 10, Jungle Scout, or Amazon Brand Analytics.
• Knowledge of Shopify's SEO capabilities, including URL structures, redirect management, and structured data implementation.
• Google Ads certification, Meta Blueprint certification, or equivalent credentials.
• Background in the home improvement, hardware, building materials, or related product category.