Responsibilities

• Write, manage and update product information
• Use research, logic, reason and knowledge to identify product specifications, descriptions, features and proper organization
• Has a solid understanding of SEO and how to leverage it in product listings, meta content and online descriptions
• Communicates effectively in writing as appropriate for the needs of the audience
• Assess the audience needs for whom the content is for and adjust tone and technical terms used to meet those requirements
• Ensure product content is effective, current and relevant
• Review product photography for accuracy and proper presentation and edit or update as needed
• Review the organization of products based on the intended audience
• Oversee the social media for our site to ensure messaging is tailored to our audience and product is represented based on marketing campaigns
• Collaborates with key business units and cross-functional team to manages change(s), solicit feedback and ensures compliance and integrity of content
• Lead, monitor and track project progress, providing regular updates to senior management and stakeholders. Manage resources, and timelines, adjusting as necessary to ensure successful project outcomes

Requirements

• Strong understanding of SEO best practices, including keyword research, on-page optimization, and link building.
• Strong analytical and problem-solving skills
• Excellent communication skills, both verbal and written
• Strong teamwork and organization skills
• Ability to present complex data in clear, concise text
• Understanding of web writing principles as opposed to print
• Understanding the data and content needed for ecommerce
• Proficient with Microsoft Office Suite with a strong emphasis of knowledge in excel and word

Preferred

• Education/Certification(s): Bachelor’s degree or greater in a related field such as marketing, English, technical writing or related field
• Experience: Two or more years of experience writing and producing online content in a corporate, non-profit, or agency environment
• Knowledge of Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Screaming Frog and Google Ads is a plus