Responsibilities

• Develop and execute annual retail media strategies and investment plans, including budget allocation by customer, brand, and product segment.
• Manage retail media campaigns across key platforms including Walmart Connect, Amazon Ads, Roundel, Kroger Precision Marketing, Instacart Ads, and other emerging retail media networks.
• Analyze campaign performance against big-picture, sales results, and digital penetration metrics to optimize investments and drive profitable growth.
• Own digital shelf visibility by improving search performance, product discoverability, content effectiveness, and conversion across retailer platforms.
• Lead a test-and-learn agenda, evaluating new ad formats, targeting strategies, retail media capabilities, and emerging channels – pureplay and omni retailers.
• Partner with Marketing to ensure campaigns feature the right products, messaging, and creative assets aligned with brand and business objectives.
• Collaborate with Sales on Joint Business Planning and customer growth initiatives, ensuring retail media investments support customer strategies and revenue goals.
• Manage relationships with retail media partners and advertising agencies, providing strategic direction, reviewing performance, and identifying optimization opportunities.
• Monitor category trends, competitive activity, and retailer innovations to identify opportunities for growth and continuous improvement.
• Own creative strategy, briefs and delivery to advertising agency; connect weekly with advertising agency on strategy, performance and results.

Requirements

• Bachelors Degree in Marketing, Business or other related fields.
• 5+ years of experience in Retail Media, eCommerce Marketing, Digital Marketing, Shopper Marketing, or Media Planning.
• Minimum of 3 years’ experience working with Walmart Connect, Roundel & Amazon Ads
• “Hands on Keys” experience in WMC Ad Center, Amazon Ads or similar highly preferred
• Experience within Consumer Packaged Goods (CPG), Food & Beverage, Retail, or eCommerce environments preferred.
• Understanding of digital shelf optimization and omnichannel commerce
• Strong strategic thinking combined with hands-on execution – able to translate vision into results
• Consumer-first mindset with deep understanding of modern family, parenting and snacking behaviors
• Analytical and financial acumen
• Strong communication and presentation skills

Benefits

• Pay: The annual base salary range for this remote role is $90,000 - $125,000 . This is a salaried-exempt position.
• Benefits : This position gives you access to a comprehensive benefit package that includes medical, dental, vision and prescription coverage for you and your dependents; life & long-term disability, flexible spending and health savings account, paid vacation and holidays, New York State paid sick time, and 401(k) retirement benefits with 4% company match.
• Professional Development: - Tuition assistance
• More Perks! - Opportunities to volunteer and support the local community - Generous maternity/paternity benefits & take your child’s 1 st birthday off - Take your birthday off each year! - Baby food coupon program until your child’s 2nd birthday - Service Awards
• Amenities at HQ: - On-site fitness center - On-site Café - On-site Company Store - A private on-site Mother’s Room to support nursing mothers and pumping needs at work