Responsibilities

• Manage end to end strategy and execution of email marketing efforts including campaign creation, performance analytics, and ongoing optimizations
• Collaborate with SEO, Design and Product teams to design, develop and deploy email campaigns and flows.
• Conduct a thorough QA across all email components including copy, links, and UTMs prior to deployment.
• Conduct A/B tests to understand what our audience is more likely to interact with
• Track and report on email efforts and overall performance
• Analyze existing data to suggest and implement data driven recommendations to improve engagement, conversions and ROI
• Own all product detail pages (Shopify + marketplaces)
• Approve high converting product copy
• Help guide the translation of technical specs into clear customer benefits
• Ensure brand consistency across all product pages, categories, and collections

Requirements

• · 4–6+ years of experience in e-commerce, product marketing, or conversion-focused marketing
• · 4+ years of experience in Google Ads and Meta Ads
• · 4+ years of collaborating with the graphic design team to create image and video assets that align with marketing goals.
• · 4+ years of experience in SEO tactics and fundamentals to increase overall traffic to the website and marketplace product listings
• · 4+ years of e-mail marketing experience using Klaviyo
• · 3+ Strong experience in influencer marketing using micro influencers for UGC content
• · Comfortable making decisions and approving work without constant approvals from upper management.

Preferred

• Strongly Preferred
• Experience with Amazon listings and A+ content
• Experience marketing technical or spec-heavy products
• Experience supporting or managing paid advertising creative
• Knowledge of the Lighting industry is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance