Ecommerce Organic Growth Specialist at Propper International | Saint Charles, MO | $65K/yr – $75K/yr

Ecommerce Organic Growth Specialist

Saint Charles, MO (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 6 weeks ago

Job Summary

Own Propper's growth through organic search, content, and AI-driven discovery while coordinating with Ecommerce, Merchandising, Product, and Creative teams to attract, engage, and convert customers.

Drive organic traffic and revenue growth through SEO, content, AI search optimization, and organic social.
Lead cross-functional collaboration to optimize digital experiences and conversions.

Job Description

Responsibilities

drive qualified traffic, customer engagement, and ecommerce revenue through a combination of SEO, content strategy, AI search optimization, and organic social media.
partner closely with Ecommerce, Merchandising, Product, and Creative teams to ensure our digital experiences not only attract customers but convert them.
Organic Search & Ecommerce Growth
Develop and execute strategies that increase organic traffic, visibility, and revenue.
Lead SEO initiatives including keyword research, content optimization, technical recommendations, and performance analysis.
Improve product detail pages, category pages, and landing pages to maximize discoverability and conversion.
Identify content opportunities that support our customers throughout their buying journey.
Analyze performance trends and uncover actionable opportunities using Google Analytics, Search Console, and SEO tools.
AI Search & Emerging Discovery Platforms
Help position Propper for success within AI-powered search experiences.

Requirements

3+ years of experience in ecommerce marketing, SEO, organic growth, content marketing, or social media management.
Strong understanding of ecommerce SEO and content optimization best practices.
Experience managing organic social media for a consumer-facing brand.
Proficiency with Google Analytics, Google Search Console, SEO platforms, and social analytics tools.
Excellent written communication skills and attention to detail.
Ability to manage multiple priorities while maintaining a high level of organization and accountability.

Preferred

Military, law enforcement, tactical, outdoor, workwear, or performance apparel industries.
Magento ecommerce platform experience.
Conversion rate optimization (CRO) and onsite merchandising.
Collaboration with creative teams on photo and video production.
Familiarity with AI search optimization and emerging search technologies.

Benefits

flexible schedule
a collaborative on-site environment in St. Charles, Missouri
the opportunity to make a measurable impact within a growing ecommerce business

Propper International

2.9 Glassdoor

We got our start in 1967 with a contract for the U.S. Navy, manufacturing the iconic “Dixie Cup” hat worn by U.S. sailors. Over the decades, we’ve supplied more than 120 million garments to the U.S. Department of Defense, law enforcement agencies, and the public safety community. You may not have heard of us, but you’ve definitely seen our work. Our heritage informs how we operate. We are a retail brand, but we still think like a contract manufacturer. Contracts aren’t won by selling a particular lifestyle, telling unique stories, or appealing to emotion. They are won with features, quality, and demonstrable value. Contracts are won on the concrete. This mentality drives every aspect of our production. Make it Work. Make it Last. Make it Real. Or don’t make it at all. We started in 1967 as a contract manufacturer for the U.S. Department of Defense. That heritage defines how we operate. Contracts aren’t won by selling a particular lifestyle, or appealing to emotion. They are won with features, quality, and demonstrable value. Contracts are won on the concrete. Make it Work. Make it Last. Make it Real. Or don’t make it at all.

Founded in 1967

St Charles, Missouri, USA

399 employees (15 in marketing)

www.propper.com

34% recommend to a friend

70% CEO approval