Responsibilities

• Formulate and execute a cohesive and ongoing optimization strategy for the ecommerce website experience, in collaboration with teams representing, site experience, category management, brand management, and creative design.
• Responsible for planning and executing strategies to best present the characteristics and features of the site’s product and service offerings while driving consumer engagement and maximizing sales conversion
• Partner in strategic planning with ecommerce business leads (category, product, platform, UX), digital marketing/brand management, analytics, market research, and creative resources to form strategic plans that translate business goals, consumer/category insights, and creative ideas into a calendar of engaging and effective online experiences
• Support site content tactical planning and marketing campaigns with data-driven insights and SEO recommendations
• Implement an effective strategy and plan for optimizing the shopper journey to maximize sales and customer satisfaction
• Manage, maintain, and conduct QA on the storefront daily
• Support digital marketing plans including enhancement of brand image and key initiatives
• Align and execute site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media and other digital marketing channels
• Execute website changes to support initiatives partnering with outside agencies and other internal teams
• Collaborate with customer service and other operational teams as well as digital marketing/brand management to ensure the site’s content and experience are aligned with operations and marketing communications

Requirements

• Bachelor’s degree in Business, Marketing, or related field or equivalent experience
• 4+ years relevant experience in an ecommerce capacity, with a proven track record of conversion/sales success
• Proven ability to succeed in both collaborative and independent work environments
• Strong understanding of branding and the customer experience
• Strong communication and problem-solving skills
• Detail-oriented, highly organized, proactive, able to work independently while also contributing to team effort
• Strong leadership and organizational skills
• Strong in MS Office
• Ability to exercise discretion and independent judgment in performing job duties
• For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment

Preferred

• Experience with B2C retail and fashion/accessories is a plus