Responsibilities

• Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites.
• Translate sales, enrollment, revenue, participation, and energy savings goals into integrated marketing and optimization plans.
• Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase.
• Develop scalable acquisition approaches and customer journeys for pay-for-performance programs where RI’s revenue depends on enrollment or participation.
• Partner with Account Leadership to deliver executive-level performance reporting, leveraging audience insights and campaign analytics to drive optimization and achieve sales, participation, revenue, and energy savings goals.
• Support Corporate Marketing with performance-marketing strategies that generate qualified leads and strengthen the sales funnel.
• Lead integrated campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels.
• Establish structured testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways.
• Develop lifecycle strategies supporting acquisition, activation, abandonment recovery, cross-sell, and re-engagement.
• Monitor performance across media, email and CRM platforms to drive continuous optimization and lead cross-functional action plans when sales, enrollment, conversion, or energy savings fall behind goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field.
• 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines.
• Demonstrated success building or scaling an eCommerce, customer acquisition, or performance-marketing capability.
• Proven experience developing strategies tied to measurable sales, enrollment, participation, revenue, or conversion goals.
• Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development.
• Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams.
• Strong analytical, financial, communication, presentation, and leadership skills.
• Proven track record of developing data-driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels.

Preferred

• Experience in the energy, utility, technology, consulting, or professional services industries.
• Experience supporting utility marketplaces, Residential programs, or other participation-driven programs.
• Experience with pay-for-performance or outcome-based contracts.
• Experience supporting both client program delivery and corporate demand generation.
• Agency experience a plus
• Familiarity with Salesforce, marketing automation, GA4, eCommerce platforms, testing tools, and business intelligence solutions. Google Analytics Certified a plus.

Benefits

• three weeks of paid vacation annually, paid holidays, a 401(k) retirement plan with employer match, medical, dental and vision coverage, parental leave, an employee assistance program, commuter benefits, and additional supplemental offerings.