
eCommerce Content & Operations Manager
New Chapter, Inc.
Brattleboro, VT (Remote)
Dallas, TX (Remote)
Posted 3 months ago
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eCommerce Operations Manager
Remote • Full-Time • Individual Contributor • $90,000 – $115,000 Base Salary
Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company built on a foundation of six core values: Freedom, Love, Team, Growth, Excellence, and Courage.
We are currently migrating from a legacy tech stack to a modern commerce platform centered on UltraCart, and we are hiring an eCommerce Operations Manager to own the systems that power our business end-to-end.
This is a hands-on ownership role, not a strategic or people management position. You will be the primary operator of HBI’s revenue and commerce systems, ensuring that marketing, checkout, payments, subscriptions, fulfillment, and customer experience run cleanly and without bottlenecks. You will act as the business-facing systems owner, working directly inside platforms, maintaining integrations, and enabling teams to move fast without depending on engineering. This role reports directly to the COO and is a full-time, exempt individual contributor position.
The Business Enablement Operations team ensures that systems, workflows, and data infrastructure support efficient and scalable operations across HBI. You will partner closely with Customer Success, Finance, Supply Chain, Marketing, and external vendors and technical partners.
HBI is actively transitioning from a legacy system to UltraCart. This role is not responsible for executing the full migration alone. External technical resources will handle data extraction, subscription and token handling, and complex integrations. You will own coordination, system setup, output validation, and full platform ownership post-migration.
If you’ve built your career owning systems end-to-end in a fast-moving DTC or subscription environment and want real ownership over how a business runs, we’d love to hear from you!
Healthy Back Institute is a company based out of 12600 Hill Country Blvd, Suite R-275, Austin, Texas, United States.

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