Responsibilities

• Own end-to-end eCommerce operations across Shopify and Amazon stores, driving overall revenue growth and profitability
• Develop and execute growth strategies across traffic, conversion, and retention (full-funnel ownership)
• Manage and optimize Amazon business including listing SEO, keyword ranking, PPC (Sponsored Ads), and conversion rate optimization
• Amazon reputation management & optimization
• Lead Shopify store operations including merchandising, landing page optimization, and user experience improvements
• Plan and execute integrated marketing campaigns (Meta Ads, Google Ads, email, influencer/KOL collaborations, etc.)
• Identify new growth opportunities through market research, competitor analysis, and customer behavior insights
• Collaborate cross-functionally with designers, developers, content teams, and external agencies to execute campaigns
• Manage product launches, promotional calendars, and pricing strategies to maximize sales performance
• Supervise and coach 3rd party customer care provider

Requirements

• Bachelor’s degree or above
• 3+ years of experience in eCommerce operations, digital marketing, or growth roles
• Proven hands-on experience with Shopify and Amazon (Seller/Vendor Central)
• Strong understanding of Amazon ecosystem: listing optimization, keyword ranking, PPC ads, and conversion optimization
• Solid experience in performance marketing (Meta Ads, Google Ads, etc.) with measurable results
• Proven track record of scaling online stores (traffic growth, ranking improvement, revenue increase)
• Strong analytical skills with the ability to interpret data and drive actionable insights
• Excellent planning, execution, and time management skills in a fast-paced environment
• Detail-oriented with strong ownership and accountability
• Experience in DTC brands or high-growth consumer products is a plus

Preferred

• Experience in health, wellness, or supplement industry
• Familiarity with influencer marketing and content-driven growth strategies