Responsibilities

• Set up and maintain eCommerce tracking tools to ensure clickstream data accuracy.
• Tags, tracks and analyzes eCommerce data, website/app traffic, and behavior to improve online performance, conversion rates, and ROI.
• Track key performance indicators (KPIs) like AOV, COA, CLV, CAR and more using tools like Google Analytics and SAS to help drive data-informed strategies and decisions.
• Implement A/B testing and interpret data to improve website/app functionality, product pages, checkout flows, payment flows, and end-to-end clickstream experience.
• Analyze user behavior to identify pain points and optimize the user experience (UX) to increase conversion and engagement rates.
• Track and report on eCommerce key performance indicators (KPIs) such as conversion rates, engagement metrics, promotion customer acquisition costs, and revenue growth.
• Monitor, analyze, and report on key eCommerce KPIs to evaluate promotions, campaigns, and user flow effectiveness as well as site/app performance using clickstream data and other digital data.
• Translate complex data sets into actionable eCommerce insights and strategic recommendations for clickstream UX teams.
• Stay updated on industry eCommerce measurement trends and best practices, applying new clickstream knowledge to improve eCommerce processes and contribute to the company’s overall growth.

Requirements

• Bachelor’s Degree in eCommerce, Business, IT, Data Analytics, Economics, or a related field.
• Strong experience with Google Analytics 4 (GA4), Google Tag Manager, SAS products, and eCommerce platforms and systems.
• Ability to analyze large datasets to identify trends and anomalies.
• Deep understanding of eCommerce clickstream metrics and ROI.
• Ability to create custom dashboards and monthly reports to communicate complex eCommerce findings to stakeholders in a clear, non-technical way.
• Problem-solving mindset and the ability to learn new applications and software.
• Experience using project workflow tool such as Smartsheet, Airtable, Jira, etc.
• Experience or understanding of working in a structured project framework.
• Formal certification in Google Analytics or proficiency in Google Tag Manager (GTM) or SAS products.
• Official certifications from eCommerce platforms or the ability to demonstrate in-depth platform knowledge.

Benefits

• We offer competitive pay and benefits, flexible schedules, professional development opportunities, casual attire, open communication, and a fun work environment.