Responsibilities

• Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
• Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content, Brand Stores
• Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
• Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments)
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., Amazon Brand View Pro/ABVP, Amazon Marketing Cloud/AMC)
• Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
• Develop, coach and mentor direct reports while fostering a culture of accountability, innovation and continuous improvement

Requirements

• Bachelor's Degree required; MBA preferred.
• 8+ years of experience in eCommerce especially Amazon, digital media, and/or performance marketing, with a strong preference for brand management experience
• Strong strategic thinking combined with hands-on execution in a fast-paced environment; strong ability to prioritize
• Experience building capabilities, processes, and ways of working that scale across an organization
• Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
• Demonstrated success managing omnichannel retailer relationships
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
• Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
• Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization

Preferred

• MBA preferred.