Responsibilities

• Drive online sales to $200K+/month within 12–18 months.
• Own the e-commerce P&L — budget, CAC, LTV, margins.
• Build and execute the end-to-end commerce strategy.
• Master-level Shopify optimisation (we’re on Shopify).
• CRO, UX, site speed, and on-page experience.
• Technical oversight and integrations.
• Paid acquisition across Meta, TikTok, and Google
• Organic: SEO, content, email and SMS (Klaviyo or similar).
• Test new channels. Double down on what works. Kill what doesn’t.
• Email and SMS automation, segmentation, flows.

Requirements

• Scaled an e-commerce site from $0 to $200K+/month. Yourself.
• Shopify, Klaviyo expert
• Managed $50K+/month in paid media and scaled it profitably.
• Analytics obsessed - GA4, attribution, SQL or strong data viz.
• Full-stack operator: CRO, SEO, email/SMS, merchandising, customer service.
• Scrappy and strategic — you’ve built systems from scratch, not inherited them.

Preferred

• Scaled a DTC brand in fashion, streetwear, lifestyle, or tech/electronics.
• Built viral campaigns that drove real revenue.
• Omnichannel experience - physical retail + online.
• Managed brand collabs and partner launches online.
• Event marketing amplification.
• Worked in fast-paced startups or innovative retail.
• Plugged into NYC culture, streetwear, and innovation.