Responsibilities

• Develop and execute e-commerce strategies to drive online sales and elevate the customer experience.
• Manage day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory.
• Collaborate with cross-functional teams including marketing, product, logistics, IT, customer service, and the tech team to ensure smooth online operations.
• Monitor and analyse KPIs including traffic, conversion rates, sales, and customer satisfaction.
• Implement digital marketing initiatives (SEO, SEM, email, social media) to drive traffic and revenue.
• Optimise the website for user experience, including navigation, search, and mobile responsiveness.
• Manage relationships with third-party vendors including payment gateways, logistics partners, and e-commerce platforms.
• Implement A/B testing and conversion rate optimisation (CRO) strategies.
• Manage product listings, descriptions, pricing, and imagery in the online store, ensuring accuracy and brand consistency.
• Plan and execute seasonal and promotional campaigns to drive sales and customer engagement.

Requirements

• Bachelor's degree in Business, Marketing, E-Commerce, IT, or a related field
• 3–5 years of experience in an e-commerce manager or similar digital/marketing role
• Strong understanding of Shopify and digital marketing strategy
• Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce tracking
• Solid experience with SEO, SEM, and social media marketing
• Excellent analytical skills; comfortable with CRM software and MS Excel
• Knowledge of UX/UI principles and their impact on conversion and online sales
• Strong communicator with solid organisational skills and the ability to manage multiple projects
• Familiarity with e-commerce trends including personalisation, AI-driven shopping, and mobile-first experiences
• Experience with inventory and supply chain management

Preferred

• Experience in the apparel, streetwear, or fashion e-commerce space — you understand the culture
• Experience managing online marketplaces such as Amazon or eBay
• Proficiency with advanced analytics tools (e.g., Tableau, Power BI)
• Experience with A/B testing, CRO, and user testing
• Knowledge of web development and CMS platforms
• Strong financial acumen for managing e-commerce budgets and sales forecasts

Benefits

• Health, dental, and vision insurance
• 401(k) / pension
• Paid time off (PTO)
• [Add any additional benefits here]