Responsibilities

• Plan, ship, and read out A/B and multivariate tests across PDPs, landing pages, cart, and checkout.
• Maintain a documented testing backlog with clear hypotheses, success metrics, and statistical thresholds.
• Translate test outcomes into shipped site improvements, not just slide decks.
• Identify high-leverage CRO opportunities through funnel analysis, session replay review, and user feedback.
• Execute the on-site product testing roadmap defined by the Associate Director of Growth — own delivery against it.
• Partner with web engineering and design to ship tested experiences cleanly to production.
• Maintain the on-site experimentation tooling (testing platform, analytics integration, segmentation) so experiments run reliably and read accurately.
• Surface and prioritize bugs, performance regressions, and UX friction discovered through testing.
• Build and maintain weekly conversion rate reporting at the funnel-step level (PDP → ATC → Checkout → Purchase).
• Pull and interpret data from Shopify, Source Medium, and Google Analytics to inform test prioritization.

Requirements

• 3–5 years of hands-on ecommerce product, CRO, or experimentation experience at a DTC company.
• Demonstrated track record of running A/B tests end-to-end and shipping measurable conversion improvements on Shopify or equivalent platform.
• Strong analytical foundation — comfortable in spreadsheets, GA4, and pulling data to inform decisions. SQL fluency a plus.
• Working understanding of statistical significance, sample size, and experiment design — you do not ship tests prematurely.
• Experience partnering with web engineering teams, including offshore developers, to ship clean implementations.
• Clear, concise communicator who turns data into decisions rather than dashboards.
• Bias for execution. You ship more tests than you talk about.
• Passion for the brand experience of a luxury wellness company.
• Familiarity with user-centered design principles and qualitative research methods.
• Ability to receive and deliver radical candor — non-negotiable.