Responsibilities

• Develop and execute strategies that grow qualified website traffic, digital leads, appointments, vehicle sales, and customer retention.
• Own the online merchandising experience, including inventory listings, vehicle descriptions, pricing accuracy, photography standards, and promotional content.
• Monitor lead response time, contact rates, appointment activity, conversion, cost per lead, and return on advertising spend.
• Manage CRM workflows and lead-handling processes to ensure timely, professional follow-up across phone, email, text, chat, and digital retail channels.
• Partner with sales, marketing, BDC, fixed operations, and leadership teams to deliver a seamless online-to-showroom experience.
• Coordinate with website, CRM, advertising, and third-party vendors; identify opportunities to improve performance and control costs.
• Use analytics, market trends, and customer behavior to test campaigns, improve conversion paths, and guide business decisions.
• Protect brand consistency and ensure digital content reflects Mercedes-Benz standards and the dealership’s premium customer experience.
• Coach team members, establish clear performance expectations, and provide regular reporting and recommendations to leadership.

Requirements

• Three or more years of e-commerce, digital marketing, BDC, internet sales, or related leadership experience; luxury automotive retail experience strongly preferred.
• Demonstrated success improving lead conversion, digital campaign performance, and online customer engagement.
• Working knowledge of dealership websites, CRM platforms, digital retail tools, paid search, social media, SEO, email marketing, and reputation management.
• Strong analytical skills with the ability to translate performance data into practical action.
• Outstanding communication, organization, leadership, and vendor-management skills.
• A customer-first mindset, sound judgment, and attention to detail consistent with a luxury brand.
• Ability to work on-site in Westminster, Colorado, and adapt to the schedule needs of a retail automotive business.
• Somone looking for a lucrative career and not just a job.

Benefits

• Medical, dental, and vision insurance
• Paid vacation and paid holidays
• 401(k) with company match
• Automotive, parts, and service discounts
• A culture of coaching, mentoring, recognition, and internal growth