Responsibilities

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
• Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
• Partner with design and copywriting to build and test high-converting landing pages and PDPs.
• Lead A/B testing initiatives across product pages, homepage, and checkout flows.
• Ensure a seamless, on-brand experience across desktop and mobile.
• Coordinate with development resources for site updates, new features, and bug fixes.
• Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
• Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS)
• Deliver weekly and monthly performance recaps with clear insights and recommendations
• Use data to prioritize initiatives and make the case for resource investment

Requirements

• 5-7 years of ecommerce experience, ideally with a DTC brand in CPG, health & wellness, or food/bev
• Hands-on Shopify experience — you know your way around themes, metafields, apps, and the admin
• Experience at a brand with a subscription component (Skio, Recharge, Stay, etc.)
• Comfort with analytics tools: Google Analytics (GA4), Shopify analytics, etc.
• CRO experience — formal testing programs, hypothesis frameworks, or work with tools like Optimizely, Visually, Shoplift, etc.
• Strong project management skills — you're organized, follow through, and keep things moving
• Excellent written communication; you can clearly explain data and ideas to non-technical teammates

Preferred

• Knowledge of the hemp/CBD regulatory landscape
• Knowledge of health & wellness, food/bev, supplements, etc.

Benefits

• Full benefits package — 401k, health, dental, and vision
• Generous product allowance (yes, really)
• Remote-friendly with flexibility; we're headquartered in Louisville, KY
• A small, collaborative team where your work visibly matters
• The chance to help build something you're genuinely proud of