Responsibilities

• Own and manage the day-to-day performance of the eCommerce business.
• Optimize website merchandising, navigation, product pages, and conversion funnels.
• Collaborate with creative, marketing, and operations teams to ensure a seamless customer experience.
• Manage site updates, promotions, product launches, and seasonal campaigns.
• Monitor inventory levels and coordinate with internal teams to support sales goals.
• Develop and execute customer acquisition and retention strategies.
• Manage paid media channels, including Meta, Google, TikTok, affiliate marketing, and influencer programs.
• Identify new growth opportunities and marketing channels.
• Optimize customer lifetime value (LTV), repeat purchase rate, and overall profitability.
• Build and execute email and SMS marketing strategies.

Requirements

• 5–8+ years of experience in eCommerce, digital marketing, growth marketing, or a related field.
• Experience with Shopify, Mirakl, and eCommerce analytics tools.
• Strong understanding of paid media, email marketing, SEO, CRO, and customer retention strategies.
• Proficiency in Google Analytics, Meta Ads Manager, Klaviyo, and related marketing platforms.
• Strong analytical and project management skills.
• Excellent communication and cross-functional collaboration abilities.
• Experience in beauty, CPG, wellness, or consumer brands is a plus.

Preferred

• Experience in beauty, CPG, wellness, or consumer brands is a plus.

Benefits

• Competitive salary
• Performance-based bonus opportunities
• Health and wellness benefits
• Paid time off and company holidays
• Professional development opportunities
• Employee product discounts
• Health savings account