eCommerce / DTC Growth Strategist - US/Canada (Remote) at Right Hook Digital | USA | $90K/yr – $110K/yr

Right Hook Digital

eCommerce / DTC Growth Strategist - US/Canada (Remote)

USA (Remote)

$90K/yr – $110K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the cross-channel growth agenda for eCommerce clients, translating data-driven plans into scalable paid social and search strategies, tested creative, and disciplined budget optimization that moves profitable growth across brands.

Cross-Channel Strategy: Steer paid social and search bets to maximize profitability and scale.
Budget Performance: Optimize allocation toward high-performing channels and experiments that lift ROAS.
Team Leadership: Guide a pod to deliver aligned growth programs—from ads to landing pages—while codifying best practices.

Job Description

Responsibilities

Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals.
Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core.
Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks.
Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Requirements

Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
Proven success driving results with $40k+/month ad budgets.
Marketing expertise in creative strategy, data analysis, and fundamentals.
Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics.
Top-notch communicator with a client-centered mindset.
A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.

Benefits

Competitive Pay: $90-$110k + access to company bonus scheme
Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within.
Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
Full Team Support: From media to creative, our team has your back so you can focus on what you do best.

Right Hook Digital

Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI.We collaborate with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results.We're a motley crew of digital specialists, entrepreneurs, creatives and data-nerds that live and breathe social & tech.Most importantly, we know that it's not about us, and all about you.Your business. Your goals. Your success.We are your Right Hook.

Founded in 2017

Murfreesboro, Tennessee, USA

righthookdigital.com