Description

At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. By 2028, we aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit. As part of our team, you’ll join a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy. Together, we create moments that last a lifetime. The IRONMAN Group is the world's largest operator of mass participation sports, delivering over 200+ events a year across 55+ countries thanks to a passionate global team. For more information, visit www.ironman.com/about-ironman-group.
For our World Triathlon Corporation d/b/a The IRONMAN Group in Tampa, Florida  we are seeking a highly motivated individual for the position of Ecommerce Director.

What You’ll Be Doing

Step into a role where no two days are the same, and your impact is felt far beyond your desk. You will:

The IRONMAN Group is seeking an Ecommerce Director with proven eCommerce experience to own eCommerce, registration platform, B2B and other merchandise channel specific revenue opportunities. This role will be focused on enhancing product assortments, best practices, and customer experience to drive revenue growth in these channels. This role requires a hands-on manager, someone driving strategy and day-to-day coordination across merchandise sales channels. 
Principal Duties and Responsibilities
Essential Functions:

• Own channel specific merchandising strategies across eCommerce, registration platform, and B2B merchandise sales channels. Identify the most suitable products based on location, target customer, and timing to drive merchandise revenue and conversion.  
• Determine product mix. Determine the optimal product mix to meet customer needs and maximize sales. This includes product variety, pricing, and inventory levels. 
• Assist with weekly sales performance analysis to identify areas of opportunity.  
• Work cross-functionally with product development and planning teams to ensure execution and follow through on channel specific product strategies. 
• Set and maintain Consumer Experience Standards across channels including visual merchandising, copy, imagery, and marketing assets. 
• Partner with marketing team to develop and execute marketing strategies across digital platforms including paid and organic campaigns. 
• Manage day-to-day eCommerce experience across all eCommerce channels conducting site walkthroughs to discover any errors, amend and manage issues. 
• Provide thought leadership, innovation, and process optimization initiatives to enhance channel specific merchandise strategies. 
• Partner with IT and service teams to develop technical features necessary to achieve results including endless aisle level of service.  
• Oversee merchandise customer service assisting with thoughtful and meaningful responses to our customers, monitoring response time and team productivity.  
• Responsible for regional rollout across North America, EMEA, & Oceania. 
• Proven team player with ability to coach and manage direct reports. 
• Any other tasks or special projects as assigned. 

Requirements

What You Bring to the Team

We’re looking for someone who doesn’t just tick boxes, but thrives in our fast-paced, global environment. Ideally, you have:

Education and work experience:

• Bachelor's degree (B.A.) from four-year college or university 
• Minimum of 5-7 years eCommerce Merchandising experience in a similar role 
• Experience in Marketing is also beneficial. 
• Experience with Magento, and Shopify eCommerce, and other Merchandise systems. 

Skills and knowledge:

• Knowledge and experience with Magento and Shopify eCommerce platforms. 
• Proficient in Adobe Photoshop, Illustrator, and Microsoft Office. 
• Knowledge of point-of-sale systems and integrations. 
• Excellent communication skills both written and verbal. 
• Excellent organizational skills; detail oriented 
• Project Management experience 
• Strong Team Player 
• Ability to lead a team. 
• Understanding of web analytics 

Why You’ll Love Working with Us

At The IRONMAN Group, we’re not just building careers—we’re building lifestyles driven by passion, performance, and purpose.

• A culture you can feel – Step into an open, modern, and friendly environment where teamwork crosses borders and cultures and ANYTHING IS POSSIBLE.
• Live the race – Free entries to our legendary endurance events, so you can experience the event spirit first-hand.
• Grow without limits – Access to our online learning platform and other trainings to keep your skills sharp and your curiosity alive.
• We’ve got your back – Our Employee Assistance Program (EAP) is here to support you with both personal and professional challenges.
• Family comes first – An attractive parental leave policy that goes beyond statutory requirements.
• Work on your terms – Flexible hours and home-office (Hybrid) options let you balance your career with the things that matter most.
• The world is your office – Travel the globe while contributing to world-class events and thrilling international projects.

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.