eCommerce & Digital Media Specialist

Albuquerque, NM (On-site)

$55K/yr – $72K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital advertising and eCommerce growth for IPCC by planning and optimizing campaigns and site merchandising.

  • Own plan, launch, and optimization of Google Ads, social campaigns, and on-site merchandising.
  • Must-have: Four years' experience in multimedia and/or web design.
  • Standout: Native American preference will be given.

Job Description

Responsibilities

  • plan, launch, and continuously optimize digital advertising campaigns across platforms like Google Ads and social channels to drive traffic and sales.
  • manage and enhance the Shopify website – updating content, improving user experience, and refining on-site merchandising to boost conversions.
  • regularly analyze campaign and website performance, turning data into actionable insights that shape marketing strategies.
  • collaborate with marketing, retail, eCommerce, CRM, IT, and social media teams to ensure a seamless and consistent customer experience online and in-store.
  • lead website merchandising updates tied to product launches, exhibitions, and seasonal initiatives, while monitoring performance metrics like conversion rates and revenue.
  • stay current on trends, test new tools (including AI-driven solutions), and identify opportunities for optimization.

Requirements

  • Bachelor's degree in Communication, Public Relations, Digital Media, or a related field (or equivalent experience).
  • Four years' experience in the design of multimedia and/or web design.
  • Strong working knowledge of retail (physical, online) operations and sales best practices.
  • Knowledge of web site design, development, and administration.
  • Knowledge of principles and practices of web and graphic design.
  • Knowledge of email communication principles, media, and marketing techniques.
  • Knowledge of social media and technical writing techniques.
  • Comfortable working with Facebook Ads, Google AdWords, Twitter Ads, and other advertising platforms
  • Ability to analyze graphic and technical information and create interpretive illustrations.
  • Must be 21 years of age or older.
  • Must be able to successfully pass a pre-employment drug/alcohol screen and background investigation. Native American preference will be given.

    Benefits

    • Benefits: Medical, Dental, Vision, Supplemental Insurance, Life Insurance, 401 (k), PTO, Sick Leave.
    Indian Pueblo Cultural Center logo

    Indian Pueblo Cultural Center

    Founded in 1976 by the 19 Pueblos of New Mexico, the Indian Pueblo Cultural Center (IPCC) is responsible for preserving and perpetuating Pueblo culture, and advancing understanding – by presenting with dignity and respect – the accomplishments and evolving history of the Pueblo people of New Mexico. It is located at the heart of nearly 80 acres of land owned by the 19 Pueblos and governed by the 19 Pueblos District. The non-profit Cultural Center is comprised of museum and gallery space, a collection of murals and other Native arts and artifacts, a library, archives, an education department, and cultural programming and events – each celebrating the Pueblo culture of New Mexico.IPCC is located within a cultural and business district (known as the IPCC Campus) in the heart of Albuquerque. The IPCC Campus is also home to a variety of commercial enterprises (also owned and operated by the 19 Pueblos), which include Pueblo Harvest restaurant, Indian Pueblo Store, event and meeting space, Starbucks at Avanyu Plaza, Four Winds convenience store, two hotels, and more. The mission of the IPCC Campus is to serve as gathering place where Pueblo culture is celebrated through creative and cultural experiences, while providing economic opportunities to Pueblo and local communities.

    Founded in 1976
    Albuquerque, New Mexico, USA
    90 employees (8 in marketing)