Responsibilities

• Develop & execute company's e-commerce strategy to increase online sales and profitability.
• Manage and maintain the company's e-commerce, ensuring accuracy of product information, pricing, inventory, and promotional content.
• Oversee online marketplaces and digital sales platforms.
• Optimize product listings, descriptions, images, and digital content to improve customer engagement and conversion rates.
• Analyze customer purchasing trends to recommend strategies to improve sales performance.
• Collaborate with IT to ensure website functionality, security, system integrations, and continuous improvements.
• Work closely with Operations and Customer Service to ensure efficient order fulfillment and customer satisfaction.
• Develop and manage the e-commerce budget and recommend investments that support business growth.
• Monitor competitor activity, industry trends, pricing, and emerging technologies.
• Maintain compliance with company policies, privacy regulations, and cybersecurity best practices.

Requirements

• Bachelor’s degree in marketing, Business Administration, E-Commerce, Digital Marketing, Communications, or a related field preferred.
• Five (5) or more years of experience managing e-commerce operations.
• Experience in manufacturing or business-to-business (B2B) sales preferred.
• Experience managing e-commerce platforms such as Sellercloud, Magento, WooCommerce, BigCommerce, or similar platforms preferred.
• Experience with ERP integration and inventory management systems is highly desirable.
• Knowledge of SEO, SEM, email marketing, digital advertising, and online merchandising.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Ability to analyze data and make business recommendations.
• Excellent written and verbal communication skills.