Responsibilities

• Serve as the strategic owner and liaison with IT for the management and optimization of the Shopify website
• Oversee the planning, development, and execution of website operations to ensure accuracy, branding consistency, and user experience excellence
• Create and implement a roadmap for web content, UI/UX improvements, and lead generation strategies
• Optimize the website for search engines by executing comprehensive SEO strategies, technical site health, and content marketing initiatives
• Monitor website traffic, user behavior, and performance metrics using GA4 and Shopify analytics to derive actionable insights
• Manage and optimize the Shopify app stack, including tools for forms, search filters, live chat, and catalog management
• Collaborate with internal teams and external agencies to ensure website content and campaigns align with overall marketing goals
• Continuously test and improve website features to enhance mobile responsiveness and overall site performance
• Report on key performance indicators and recommend improvements to increase lead quality and engagement

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field
• Minimum of 3+ years of experience managing ecommerce platforms and digital marketing operations, preferably within the promotional products or related industry
• Strong understanding of Shopify and content management systems
• Proficiency in digital marketing channels including SEO, SEM, and paid media
• Experience working with analytics tools such as Google Analytics 4 and Shopify backend reporting
• Excellent communication and interpersonal skills to influence stakeholders at all levels
• Technical proficiency with digital tools and integrations (e.g., Google Analytics, NetSuite, Shopify apps)
• Strong project management skills with the ability to prioritize and meet deadlines in a fast-paced environment

Benefits

• Competitive salary based on experience
• Full-time, Monday to Friday schedule (9 am - 5 pm ET)
• Remote work flexibility
• Opportunity to work with a leading industry brand and innovative digital platforms
• Collaborative work environment with cross-functional teams
• Professional development and growth opportunities
• Participation in a company committed to diversity and inclusion