eCommerce Customer Lifecycle Manager at Charlotte's Web | Louisville, CO | $125K/yr – $135K/yr

eCommerce Customer Lifecycle Manager

Louisville, CO (Hybrid)

$125K/yr – $135K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end lifecycle marketing for a wellness DTC with replenishment focus, shaping education-driven journeys that lift retention and subscription growth.

Own Lifecycle Strategy: acquisition to retention and loyalty.
Manage channels and automations including email, SMS, push, and retargeting with replenishment and renewal flows.
Build segmentation and personalized content to drive routine-building and replenishment adoption.

Job Description

Responsibilities

Lifecycle Strategy: Design and execute campaigns across acquisition, onboarding, education, retention, and subscription.
Map wellness-specific journeys (first-time trial, regimen building, replenishment cycles).
Integrate product education and wellness storytelling into lifecycle touchpoints.
Retention & Loyalty Growth: Drive repeat purchases and subscription enrollment for replenishable products.
Create replenishment reminders and subscription lifecycle flows.
Develop loyalty, referral, and rewards programs to deepen engagement.
Personalization & Segmentation: Build segments by health goals, purchase patterns, lifecycle stage, and engagement behavior.
Deliver personalized recommendations and content (routines, bundles, wellness tips).
Partner with research and marketing to align messaging with brand voice and credibility.
Campaign & Automation Management: Own lifecycle channels including email, SMS, push, retargeting; build automated flows such as welcome, abandoned browse/cart, post-purchase education, replenishment reminders, and renewal/churn prevention.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
6-8+ years of experience in lifecycle marketing, CRM, or eCommerce, preferably in CPG, wellness, or health-related brands.
Experience in DTC wellness, supplements, nutrition, beauty, or personal care brands; preferably with hemp derived products.
Familiarity with subscription-based business models and replenishable products.
Understanding consumer health journeys and behavior change psychology.
Experience integrating content/education into marketing (blogs, quizzes, routines, assessments).
Hands-on experience with email/SMS platforms (e.g., Klaviyo strongly preferred).
Strong analytical mindset with experience using tools like Google Analytics, Looker, or similar.
Strong knowledge of marketing principles.
Proven success driving retention, LTV, and subscription growth.

Preferred

Basic knowledge of HTML/CSS for email design and layout adjustments is a plus.

Benefits

Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package.
Medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, flexible PTO, and sick time.
We are an Equal Opportunity Employer.

Charlotte's Web

Charlotte’s Web wasn’t started as a company, it started as a mission to create a world where good health is attainable for all. The Charlotte's Web extract was something we gave away to people who could benefit from it, a few at first and then many.We labor every day to make this dream a reality and dedicate all our efforts to making the most trustworthy and dependable hemp products. From our seeds, soil, and hands-on approach to farming, to our own FDA registered manufacturing facilities, our rigorous standards for quality and consistency set Charlotte’s Web products apart. That’s why we are the leader in the industry in product quality, safety, and consistency. Our high-quality hemp extract harnesses powerful botanical benefits. Our field is the science of botanics and unlocking their power is our focus. To that end, our mission remains at the core of everything we do: improve lives, naturally.

Founded in 2014

Boulder, Colorado, USA

235 employees (27 in marketing)

www.charlottesweb.com