Responsibilities

• Ownership of performance, and day-to-day management, coordination and execution of site’s content operations and customer experience.
• Manage e-commerce marketing calendar that includes homepage features, promotions, new product launches and overall site content.
• Collaborate closely with marketing, sales, and merchandising functions for an integrated marketing approach.
• Build product roadmap as it relates to Swell.com to include site design updates, feature enhancements and content launches. Manage the execution of the product roadmap by prioritizing sprints based on revenue and customer experience impact
• Plan, design and execute on testing strategies for site content, UX, landing pages, etc. designed to optimize conversion rate and customer engagement.
• Lead the effort for improved organic traffic, ensure incorporation of all SEO tactics in site content as well as site technical aspects
• Own e-commerce operations processes, be a continuous improvement fanatic to optimize the way we get things done, be a liaison between development and all cross functional stakeholders to drive improved customer experience.
• Work closely with marketing, creative, merchandising, customer service, and IT teams to manage timely site updates and online customer experience.
• Conduct QA of site content/functionality to ensure accuracy of content, linking, and tracking.
• Monitor and report results against KPI goals, consistently analyze various site performance metrics from usability and conversion perspective and call out opportunities in the end-to-end ecommerce funnel.

Requirements

• 3+ years of overall experience in e-commerce/site marketing/direct-to consumer roles
• Demonstrated success in supporting e-commerce businesses in roles with ownership of site content, site performance, e-commerce operations or e-commerce business management
• Understanding of e-commerce and conversion rate optimization
• Prior hand-on experience using e-commerce platforms/CMS systems (SFCC, Big Commerce, Shopify, etc.)
• Experience in managing site features, functionality and/or roadmap
• Proficiency to analyze website performance (Google Analytics). A plus if experience includes running A/B or multivariate site testing
• Ability to manage multiple competing priorities under tight deadlines in a fast-paced environment
• Passionate, dedicated to positive outcomes, teamwork, strategic thinking and problem-solving skills
• Excellent verbal and written communications skills required with internal teams, external agencies and business partners
• High proficiency in MS Excel, knowledge of customer databases and/or ecommerce digital marketing reporting dashboards/tools a plus.

Preferred

• Previous fashion/luxury e-commerce or DTC industry experience is a plus