Responsibilities

• Manage and maintain site content, including homepage, landing pages, promotional banners, and navigation updates.
• Coordinate seasonal campaign, and site refreshes to ensure content is accurate, timely, and aligned with business priorities.
• Support SEO initiatives by implementing optimized metadata, content updates, internal linking, and on-site best practices.
• Monitor product and category page performance and provide recommendations to improve engagement, conversion, and customer experience.
• Represent the Americas team in the global CMS workstream, overseeing sprint planning, ticketing, testing and feature rollout, as well as vendor communication.
• Partner with Creative, Merchandising and the other channel teams to ensure consistent brand experience across all digital touchpoints.
• Develop creative briefs for each website creative campaign.
• Manage creative partner timelines on the development of layouts and creative assets.
• Serve as the main contact for content requests from 1774, Marketing and Public Relations.
• Support in the content and product maintenance and optimization of TikTok Shop.

Requirements

• Bachelor’s Degree
• 1-3 years of experience in ecommerce website management (preferably fashion / consumer goods)
• Experience with a web platform management required, Salesforce Commerce Cloud preferred
• Experience with a CMS preferred
• Experience with a Personalization engine preferred
• Experience with analytics tools (GA, Tableau, Omniture, etc.)
• Superior skills in Microsoft Excel and proficiency in other MS Office products
• Basic knowledge of HTML/CSS coding a plus

Preferred

• Experience with a Personalization engine preferred
• Experience with a CMS preferred
• Experience with analytics tools (GA, Tableau, Omniture, etc.)