eCommerce Content Strategist I

Duquesne, PA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

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Job Summary

Support and optimize product listings and content across eCommerce channels to improve visibility, accuracy, and customer engagement.

  • Own review and update of product listings and imagery to maintain accuracy.
  • Must-have: SEO and content optimization experience for PDPs.
  • Standout: Cross-functional collaboration across marketing, product, and operations.

Job Description

Responsibilities

  • Supports existing product listings by identifying potential issues with products, coordinating with marketing, product development, and operations to address concerns, and seeding additional reviews to improve listing health.
  • Monitors and responds to customer questions across all eCommerce channels, ensuring timely and accurate responses.
  • Reviews ratings and customer feedback to identify trends and potential opportunities to improve product content or customer experience.
  • Collaborates with the ratings and reviews syndication partner to ensure our products are being properly published to our partner sites.
  • Supports new product launched and ongoing maintenance of product listings across eCommerce channels by working collaboratively within American Textile Company and with outside vendors to gather and publish best-in-class copy, images, video, and rich multimedia where applicable.
  • Composes SEO-optimized copy and other written assets for retailer product detail pages (PDPs).
  • Reviews product listings for accuracy and completeness, ensuring product information, imagery, and content remain current and consistent across eCommerce platforms.
  • Works with content syndication partners to ensure product content is being properly distributed and published to our partner sites.
  • Assists in monitoring product listing performance and supports efforts to optimize content for search visibility and customer engagement.
  • Maintains organized documentation of content assets, updates, and syndication activities.

Requirements

  • Bachelor’s degree, plus 0-2 years of eCommerce, digital marketing, or related experience; equivalent relevant, cumulative work experience will be considered in lieu of a degree
  • Understanding of search engine optimization (SEO) principles and eCommerce content best practices
  • Experience with keyword research tools
  • Familiarity with BazaarVoice, PowerReviews, or other ratings and reviews platforms
  • Proficiency in Microsoft Office applications, particularly Excel, PowerPoint, and Word
  • Excellent written and verbal communication skills
  • Strong organizational skills with attention to detail
  • Ability to work independently as well as collaboratively within a team environment
  • Self-motivated with the ability to manage multiple priorities and meet deadlines
American Textile Company logo

American Textile Company

American Textile Company (ATC) is the leading provider of innovative sleep solutions under the AllerEase®, TranquilityTM, Sealy®, Tempur-Pedic®, and store brand labels. Family-owned and operated for 95 years, our products are sold in over 40,000 stores and online retailers across the U.S. and Canada.With our international manufacturing and distribution network, we can support a wide range of retail needs. Our headquarters is in Duquesne, PA, with operations in Salt Lake City, UT; Dallas, TX; Tifton, GA; Central America, and Asia. Our continued and sustained growth is fueled by expanding distribution, innovative products, and a growing portfolio of leading brands. We are proud to lead the way to better sleep with high-performance bedding solutions and helping consumers lead healthier lives with our products.

Founded in 1925
Duquesne, Pennsylvania, USA
653 employees (106 in marketing)

Traffic Signals

Monthly Visitors
23.2K
Traffic Source Mix
Search
34.1%
Direct
49.6%
Referral
5.7%
Social
8.8%
Paid
1.6%

Headcount Trend

Current headcount: ~653

Marketing Team

Marketing Team Size
28 (4% of company)

Recent News