eCommerce Channel Manager

Bentonville, AR (Remote)

$90K/yr – $120K/yrSenior LevelFull time

Posted 12 days ago

Job Summary

Own eCommerce analytics and content operations, building dashboards, leading SEO/GEO/AEO strategy, and coordinating retailer readiness across partners.

  • Own division SEO/GEO/AEO and keyword strategy across all eCommerce retailers
  • Lead item onboarding readiness, content accuracy audits, and content correction workflows

Job Description

Responsibilities

  • Build eCommerce dashboards covering traffic, conversion, ranking, share of shelf and content compliance.
  • Translate insights into recommended actions for National Account Managers and leadership.
  • Create reporting frameworks and maintain weekly/monthly performance readouts.
  • Own Division SEO/GEO/AEO and keyword strategy across all eCommerce retailers.
  • Conduct regular digital shelf audits and ensure Product Detail Page (PDP) compliance with Center of Excellence (CoE) content guidelines.
  • Maintain variation structures, taxonomy alignment and product discoverability improvements.
  • Lead item onboarding readiness checks, content accuracy audits and content correction workflows across retailers.
  • Partner with Creative/Brand teams to improve PDP imagery, copy and A+.
  • Facilitate A/B test planning, execution and learnings share-outs.
  • Drive adoption of AI-powered content tooling, image optimization technologies and SEO/GEO/AEO automation.

Requirements

  • Bachelor’s degree required.
  • 4–7 years in eCommerce analytics, digital shelf management, SEO/GEO/AEO , or marketplace content operations.
  • 3-4 years in PIM/DAM management and content syndication tools

Benefits

  • In addition, our benefits include paid vacation, sick, holiday and parental leave.
Illinois Tool Works logo

Illinois Tool Works

ITW (NYSE: ITW) is a Fortune 300 global multi-industrial manufacturing leader with revenue of $15.9 billion in 2024. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 44,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture.

Founded in 1912
19K employees (557 in marketing)

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

See all Illinois Tool Works salaries

Marketing Team

Marketing Team Size
485 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
70.8K
Traffic Source Mix
Search
39.8%
Direct
43.8%
Referral
10.4%
Social
5.1%
Paid
0.6%

Headcount Trend

Current headcount: ~18.6K
Illinois Tool Works logo

eCommerce Channel Manager

Illinois Tool Works · Bentonville, AR · Remote