Ecommerce Acquisition Lead

Responsibilities

• Own and grow web gross adds by continuously optimizing the BoostMobile.com new customer buy flow across device, BYOD, and plan selection paths
• Drive measurable conversion rate improvements through systematic A/B testing, funnel analysis, and data-informed iteration on page layouts, CTAs, pricing presentation, and checkout experience
• Monitor daily acquisition KPIs — traffic, conversion rate, cart abandonment, average order value, gross adds by channel — and identify friction points and opportunities in real time
• Manage and optimize referral traffic and affiliate partnerships to drive qualified inbound traffic to the buy flow, collaborating closely with performance marketing
• Lead cross-functional go-to-market execution for new device launches, seasonal promotions, and plan changes, ensuring the web experience is ready on day one and optimized post-launch
• Leverage AI-driven personalization and predictive analytics to deliver dynamic, segment-specific buy flow experiences that increase conversion and customer lifetime value

Requirements

• Deep ecommerce acquisition expertise, with a demonstrated track record of growing online sales and new customer acquisition in high-velocity, direct-to-consumer environments
• Advanced conversion optimization skills, including hands-on experience designing and analyzing A/B tests, multivariate experiments, and funnel optimization strategies that deliver measurable revenue impact
• Strong analytical proficiency with tools such as Adobe Analytics, Google Analytics, or comparable platforms — the ability to translate complex data into clear narratives and actionable recommendations for stakeholders
• Working knowledge of ecommerce platforms including Adobe Commerce (Magento) and Adobe Experience Manager (AEM), with the ability to partner with web operations on content updates and buy flow configuration
• Strategic business acumen with the capability to translate high-level acquisition targets into tactical execution roadmaps, manage competing priorities, and defend data-driven decisions to senior leadership
• AI Literacy, specifically the ability to leverage AI-powered personalization engines, predictive modeling, and productivity tools to automate segmentation, optimize funnel performance, and scale acquisition strategies
• Exceptional cross-functional collaboration skills, with demonstrated ability to drive alignment across marketing, product, UX, merchandising, and engineering teams to deliver cohesive customer experiences
• Minimum Education: Bachelor's degree in Marketing, Business, Analytics, or a related field
• Minimum Experience: 5+ years of ecommerce experience with a focus on customer acquisition, conversion optimization, or growth in a DTC or subscription-based environment
• Required Technical Skills: Must have experience with: Web analytics platforms (Adobe Analytics, Google Analytics, or equivalent); A/B testing and experimentation tools (Optimizely, Adobe Target, or equivalent); Ecommerce platforms (Adobe Commerce/Magento, Shopify, or comparable); CMS platforms (Adobe Experience Manager or comparable); Customer data platforms (CDPs) for segmentation and personalization

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.