Responsibilities

• developing and executing earned media strategies that advance nonprofit advocacy campaigns.
• Day-to-day responsibilities include researching media opportunities, building and maintaining relationships with journalists and outlets, and crafting compelling pitches, press releases, and media advisories.
• The strategist will coordinate distribution plans across digital and traditional channels, monitor coverage, and analyze performance to inform future outreach.
• collaborating with internal team members and clients to align media efforts with broader communications, digital, and marketing strategies, while ensuring messaging is inclusive and mission-driven.

Requirements

• Demonstrated skills in Media Planning and Media Strategy for advocacy or nonprofit-focused campaigns.
• Experience developing integrated Digital Strategy and Marketing initiatives that support earned media efforts.
• Ability to use Web Analytics and related tools to measure media impact, audience engagement, and campaign effectiveness.
• Strong written and verbal communication skills, including experience writing pitches, press releases, and talking points.
• Proven ability to work independently in a remote environment, manage multiple priorities, and meet deadlines.
• Bachelor’s degree in communications, public relations, marketing, journalism, or a related field, or equivalent professional experience.
• Comfort working with diverse stakeholders and commitment to inclusive, equitable communication practices.

Preferred

• Familiarity with nonprofit advocacy, public affairs, or cause-based communications is highly beneficial.