Responsibilities

• End-to-End Operations: Set up, manage, and continuously optimize product listings, pricing, and promotions on TikTok Shop.
• Affiliate & Creator Strategy: Identify, onboard, and collaborate with TikTok creators and affiliates to drive product discovery, user-generated content (UGC), and live-selling revenue.
• Campaign Execution: Plan and execute shoppable content strategies aligned with beauty trends, seasonal campaigns, and viral TikTok formats.
• Performance Tracking: Monitor key metrics (GMV, CTR, ROAS, conversion rates) using TikTok Seller Center to refine strategies and maximize sales.
• Catalog & Listing Optimization: Create and maintain Amazon listings for cosmetics and skincare lines, optimizing titles, bullet points, backend keywords, and variations for SEO.
• Brand Presentation: Manage A+ Content and the Amazon Brand Store for high-converting, visually stunning product pages.
• Inventory & Account Health: Monitor FBA inventory levels to prevent stockouts, coordinate with supply chain teams, and maintain excellent account health.
• Promotions: Set up and manage Amazon deals, coupons, and Prime-exclusive offers.
• Store Maintenance: Update Shopify storefronts, including new product launches, homepage banners, and merchandising.
• Digital Advertising: Maintain digital ads across Google Ads, Facebook Ads, and TikTok Ads.

Requirements

• Industry Experience: 2-3+ years of hands-on e-commerce experience, specifically within the Beauty, Cosmetics, Skincare, or Personal Care industry preferred
• Platform Expertise: Proven track record managing TikTok Shop (or TikTok commerce campaigns) and Amazon Seller Central
• Digital Advertising: Hands-on experience with Facebook/Instagram, Google Ads, and TikTok Ads
• Software Skills: Proficiency in Microsoft Excel, PowerPoint, and Word
• Analytical Mindset: Comfortable translating performance data into actionable insights
• Trend-Savvy: Deep understanding of the social commerce landscape, TikTok algorithm, and digital beauty trends
• Work Style: Self-motivated, resourceful, flexible, and efficient in a fast-paced, high-growth environment

Preferred

• Bilingual proficiency in English and Korean (written and verbal) strongly preferred
• Solid working knowledge of Shopify highly preferred
• Photoshop / Canva knowledge a plus

Benefits

• 401(K)
• Group health insurance
• Paid time off
• Annual incentive bonus based on performance
• Employee discount