E-Commerce Senior Specialist

Responsibilities

• Strategic Execution: partner with the Ecommerce Director to translate marketing goals into actionable website strategies, focusing on site experience, product merchandising, and revenue growth
• Promotional Management: lead the setup and execution of on-site promotions. This includes configuring discount logic, building promotional landing pages, and ensuring all site banners and messaging align with the marketing calendar.
• Subscription/Auto-Replenish Management: Own the end-to-end subscription experience. This includes managing the auto-replenishment logic, optimizing the “Subscribe and save” UX on product pages, and reduce churn via retention initiatives and partnership with the Alle team.
• Conversion rate optimization and testing: Lead the testing roadmap in partnership with the agency and tech teams. Oversee the execution of A/B and multivariate tests (landing pages, checkout flows, product descriptions) to improve site conversion rates and average order value (AOV).
• Content & Merchandising: Manage the site’s product catalog. This includes launching new products, managing collections, optimizing site structure, navigation and the integration of social proof to ensure a premium customer journey. Will work with compliance, legal and regulatory to ensure all creative and promotions are approved.
• Search & Discoverability Collaboration (SEO/AEO/GEO): partner with paid teams to ensure the site is technically optimized for traditional search and modern AI-driven answer engines. Oversee the implementation of their recommendations.
• Execution expectations: Execute product launches, promotional campaigns, merchandising updates, platform updates, and seasonal site changes
• Performance Analytics: Analyze consumer behavior using all ecommerce reporting tools to identify growth opportunities. Analyze site traffic and sales data to provide regular reporting KPIs. Use these insights to recommend data-driven improvements to the user interface (UI), user experience (UX), promotional and merchandising strategy.
• TikTok Shop oversight: support day to day management and partnership on affiliate model and site optimizations to align with DTC platforms.

Requirements

• Bachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred)
• 5-7 years in hands-on eCommerce marketing within the Beauty, Wellness, Fashion, CPG, or Healthcare industry
• Demonstrated leadership in strategic marketing, platform management, technical literacy (understanding of SEO, AGO, GEO principals) and web-based practices to effectively manage technical specialists and agencies.
• Strong ability to project manage and collaborate with cross functional teams
• Strong analytical, communication, and influencing skills
• Ability to see the big picture, but obsess over the small details
• Exceptional leadership skills and marketing savvy
• Strong creative and conceptual thinking skills
• Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
• Good liaison with internal and external partners; ability to work in a matrixed environment

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.