Responsibilities

• Catalog & Launch Management: Own the end-to-end setup of new products (descriptions, imagery, tagging, and pricing).
• Site Updates: Execute homepage refreshes, collection page updates, and promotional banners to keep the storefront aligned with the marketing calendar.
• Landing Page Execution: Build and QA high-converting landing pages using Shopify’s theme editor or page builders (e.g., Shogun/Gempages).
• App Management: Ensure all Shopify apps (reviews, loyalty, upsells) and integrations are functioning and configured correctly.
• Campaign Setup: Handle the manual build-out of campaigns in Meta Ads Manager and Google Ads (Search, Shopping, PMax).
• Creative Trafficking: Upload new ad creative, write headlines/descriptions based on provided briefs, and ensure all UTMs and tracking links are accurate.
• Platform Maintenance: Execute daily/weekly budget adjustments and bid changes based on the Director’s strategic guidance.
• Audience Management: Build and maintain remarketing and prospecting audiences within the platforms.
• The “Final Check”: Rigorously test every ad-to-landing-page flow to ensure a seamless customer journey.
• Link & Pixel Integrity: Regularly audit site links, discount codes, and tracking pixels to ensure data is flowing correctly.

Requirements

• 4–7 years of hands-on experience in e-commerce or DTC marketing: Strong command of both the Shopify/Shopify Plus Admin and Paid Media backends (Meta & Google)
• Precision-Oriented: You take pride in “zero-error” execution. Typos or broken links in your work are a rarity
• High Technical Competency: You understand how the pieces of the DTC stack fit together (Ads -> Landing Page -> Checkout)
• Reliability: You are the person the team trusts to “get it done” accurately and on time

Preferred

• Familiarity with Shopify Liquid, CSS, or light front-end work
• Experience with Amazon, retail partners, or omnichannel brands
• Experience working with sustainable or premium consumer brands

Benefits

• 401(k)
• Paid time off
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible schedule
• Parental leave
• Employee discount