Responsibilities

• Set up, launch and manage advertising campaigns across third-party marketplaces such as Instacart, DoorDash and Uber Eats, translating approved briefs into platform-ready campaign plans.
• Build and quality-check campaign details in platform advertising tools, including product selection, placements, targeting, budgets, bids, flight dates, promotions and tracking requirements.
• Translate brand plans, campaign briefs and visual guidelines into marketplace-ready creative. Create and adapt digital assets and copy for platform specifications, collaborate with brand teams to maintain the intended look and feel, and route work for review and approval.
• Monitor campaign delivery, spend pacing and performance, including impressions, clicks, conversions, sales and return on ad spend; make in-scope optimizations and escalate budget or strategy decisions as needed.
• Coordinate campaign calendars, promotional moments and launch readiness with brand marketing, sales, agencies and marketplace or retail media partners.
• Prepare clear campaign reporting by platform and brand, identify performance trends and share recommendations to improve future campaign setup and results.
• Maintain campaign-relevant product information and content workflows in Salsify, including product attributes and approved assets; validate that required product data is accurate and syndicated where needed for activation.
• Review marketplace and retailer product pages for content, availability, pricing and promotional accuracy; coordinate corrections with the appropriate internal teams, distributors or platform partners.
• Support compliant campaign execution by following company approval processes, platform requirements and applicable beverage alcohol rules within the three-tier system.
• Improve campaign setup, asset handoffs, Salsify workflows and reporting processes; share useful platform updates and practical eCommerce best practices with the team.

Requirements

• Bachelor’s degree required.
• 2+ years of experience in eCommerce, campaign operations, retail media, digital marketing or marketplace activation, preferably in CPG or beverage alcohol.
• Hands-on experience setting up or managing campaigns in third-party marketplace advertising platforms such as Instacart, DoorDash or Uber Eats preferred.
• Working experience with Salsify or another PIM platform, including product data quality, approved asset workflows or content syndication.
• Demonstrated ability to create and adapt digital campaign assets using tools such as Canva or Adobe Creative Suite, guided by brand plans and visual standards; comfortable collaborating with brand teams on review and approval.
• Strong Excel skills and comfort working with campaign data, budgets, performance reports and large data sets; able to summarize findings in PowerPoint or other clear formats.
• Highly organized project manager with careful attention to detail, sound communication skills and the ability to coordinate multiple campaigns and deadlines across teams and external partners.
• Understanding of retail media, campaign measurement, digital shelf content and/or the three-tier beverage alcohol system preferred.

Preferred

• Hands-on experience setting up or managing campaigns in third-party marketplace advertising platforms such as Instacart, DoorDash or Uber Eats preferred.
• Understanding of retail media, campaign measurement, digital shelf content and/or the three-tier beverage alcohol system preferred.