Responsibilities

• Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities.
• Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.
• Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
• Collaborate across Marketing to ensure a cohesive marketing plan.
• Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments.
• Collaborate with Sales Training to build content for continued education of the salesforce.
• Collaborate with Medical Affairs to build thought leadership content.
• Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
• Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.

Requirements

• Bachelor's Degree in a related field, preferably business or science.
• Minimum of 8 years progressive experience or 5 years plus an MBA, of relevant experience in marketing or market development.
• Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.
• Experience within a start-up environment is preferred.
• Experience in cardiology preferred
• Field sales or field marketing experience preferred
• Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.
• Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging.
• Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution.
• Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.