E-commerce Marketing Manager

Responsibilities

• Email & SMS (Klaviyo) • Build, schedule and send campaigns and automated flows (welcome, abandoned cart, post-purchase, win-back) • Segment and grow the customer list; manage deliverability and list hygiene • A/B test subject lines, send times and content; report on open, click and revenue metrics
• Marketing Calendar • Own and maintain the master marketing calendar across email, SMS, social, promotions and site updates • Plan campaigns around product launches, promotions, seasonal moments and inventory • Keep cross-functional stakeholders aligned on what's shipping and when • Align with Content Production Manager on marketing, production, and brand partnership calendars
• Content Collaboration • Partner with the Content Production Manager to brief, plan and schedule creative assets (photo, video, graphics) • Translate campaign goals into clear creative briefs and turnaround timelines • Review and approve content for brand consistency before it goes live • Create graphic treatments for use across all channels in conjunction with content production manager
• Website • Update product pages, banners, landing pages and merchandising to reflect current promotions and campaigns • Keep site content accurate and on-brand; flag and fix broken links, outdated pricing or copy • Maintain proper inventory counts with in-shop team • Coordinate with design/dev on larger site changes as needed

Requirements

• 5+ years in ecommerce or digital marketing, with hands-on Klaviyo experience (or a comparable ESP)
• Proven ability to plan and run a marketing calendar across multiple channels
• Strong written communication skills for briefing creative and writing campaign copy
• Comfortable making basic updates in a website CMS (e.g. Shopify)
• Data-driven: comfortable reading campaign and site analytics to guide decisions
• Highly organized, deadline-driven, and able to manage several campaigns at once
• Extensive experience with Adobe Creative Suite
• Proficiency using AI Tool such as Claude and ChatGPT

Preferred

• Experience in a DTC or ecommerce brand environment
• Familiarity with Klaviyo's flow builder, segmentation and benchmarking tools
• Extensive design sense for reviewing creative (Illustrator, Photoshop, and Canva)
• Experience working directly with photographers, videographers or freelance content creators

Benefits

• 401(k) matching
• Flexible schedule
• Health insurance