E-Commerce Marketing Analyst at Caravan Group LLC | City of Industry, CA | $65K/yr – $75K/yr

E-Commerce Marketing Analyst

City of Industry, CA (On-site)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end multi-channel product marketing, balancing pricing, promotions, and listing optimization to maximize visibility, traffic, and revenue across marketplaces and your own site.

Product listing optimization and pricing strategy across Amazon, Walmart, eBay, and Shopify
Advertising performance: analyze PPC and spend to optimize campaigns and drive quality traffic
Content and community: create marketing content and run social media to engage customers

Job Description

Responsibilities

Own and be responsible of success of specific products including SEO, paid advertising, etc
Write and improve product listing across various e-commerce platform such as Amazon, Walmart, Ebay, Shopify
Analyze advertising data (PPC, ad spent) and make inform decision to optimize advertising spend for each product
Research market trends and competitors to adjust pricing and promotion strategies
Create sales report - monitor and review Amazon advertising campaigns and budgets, optimize campaigns to ensure they are continuously bringing quality traffic to our website, increase listing visibility and revenue;
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share marketing content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Provide excellent customer services – answer customer inquiries, solve return and exchange issues, and improve customer's satisfactions

Requirements

2+ years eCommerce experience (Amazon, eBay, Walmart, Shopify)
Deep knowledge with Amazon PPC, Google Ads
Proven working experience in social media marketing
Highly proficient with Excel or any data analysis tool
Experience with channel management software (2+ years)
Bachelor's Degree
Marketing experience (Launching new products, understanding competition, coming up with ideas to drive sales)
Positive work attitude, willingness to accept feedback, learn, and improve