E-Commerce Manager - CRO & Data Analytics

Responsibilities

• Own and execute DYPER's conversion rate optimization (CRO) initiatives across our DTC website and subscription customer journey.
• Identify opportunities to improve website conversion rates, subscription sign-ups, funnel performance, and customer experience.
• Develop, execute, and evaluate A/B testing and other experiments involving landing pages, product offers, imagery, messaging, calls to action, and subscription flows.
• Analyze customer behavior to identify friction points, abandoned purchases, and opportunities to improve conversion.
• Recommend and implement practical solutions that improve the customer experience and drive measurable business results.
• Work directly with data from Shopify, SKIO, Klaviyo, Meta, Google, Amazon, and other e-commerce platforms.
• Consolidate information across platforms to evaluate customer acquisition, conversion, subscription performance, retention, and customer lifetime value (LTV).
• Build and maintain dashboards and reporting tools that provide clear visibility into business performance.
• Identify trends, performance gaps, and opportunities for improvement.
• Translate complex data into practical recommendations and clearly communicate findings to leadership.

Requirements

• 3–5+ years of hands-on e-commerce experience, preferably within a DTC consumer products business.
• Direct experience working with subscription-based e-commerce businesses and recurring revenue models.
• Strong working knowledge of Shopify and subscription platforms such as SKIO or Recharge.
• Experience with Klaviyo or comparable lifecycle marketing platforms.
• Demonstrated experience developing and executing CRO initiatives, A/B testing, and conversion optimization strategies.
• Strong analytical skills with the ability to work directly with data from multiple platforms, including Shopify, Meta, Google, and Amazon.
• Understanding of subscriber acquisition, conversion, retention, churn, and customer lifetime value.
• Ability to independently identify opportunities, develop solutions, execute improvements, and evaluate results.
• Strong organizational, communication, and problem-solving skills.
• Ability to work effectively in a small, fast-paced company where priorities may shift.

Preferred

• Experience with consumer products involving frequent or recurring purchases, such as baby products, pet products, food, wellness, or other replenishment-based categories.
• Experience developing performance dashboards and improving data tracking and reporting.
• Experience collaborating with UI/UX designers, developers, and external marketing agencies.
• Familiarity with Amazon performance data and its relationship to broader DTC business performance.

Benefits

• Health insurance
• 401(k) with employer match
• Dental insurance
• Employee assistance program
• Employee discount
• Paid time off
• Parental leave
• Vision insurance