Responsibilities

• Develop compelling product listings with accurate descriptions, high-quality images, and relevant keywords to enhance search visibility and conversion rates.
• Utilize SEO tools and keyword research techniques to optimize listings for organic search performance across multiple e-commerce platforms.
• Manage content updates using content management systems such as WordPress and other e-commerce platforms.
• Implement conversion optimization strategies by analyzing user behavior data through Google Analytics and adjusting listings accordingly.
• Coordinate with social media marketing teams to promote products via Facebook Advertising, Instagram, and other social channels.
• Create engaging visual content using Adobe Photoshop and Adobe Creative Suite to enhance product presentation.
• Monitor performance metrics using analytics tools like Google Ads and SEM platforms to refine listing strategies continually.
• Collaborate with cross-functional teams on marketing automation initiatives, email campaigns, and B2B marketing efforts to boost product visibility.

Requirements

• Proven experience in e-commerce listing management or digital marketing roles involving product content creation and optimization.
• Strong knowledge of SEO principles, keyword research, and SEM strategies including Google AdWords campaigns.
• Familiarity with content management systems such as WordPress and e-commerce platforms like Shopify or Magento.
• Skilled in graphic design using Adobe Photoshop or Adobe Creative Suite, Canva for creating compelling visual assets.
• Experience with social media management tools and advertising platforms including Facebook Advertising and Google Ads.
• Ability to analyze performance data using Google Analytics and other analytics tools to inform ongoing listing improvements.

Benefits

• Employee discount
• Health insurance
• Paid time off
• Professional development assistance