Responsibilities

• Manage and optimize the company’s Shopify websites for conversion, performance, and user experience.
• Lead A/B and split testing across website and ad assets to improve KPIs (CTR, ROAS, CAC, etc.).
• Develop and manage ad campaigns across Meta (Facebook/Instagram), YouTube, and other paid media platforms.
• Analyze performance data and continuously refine audience targeting, creative, and spend allocation.
• Execute lifecycle marketing campaigns using Klaviyo or HubSpot to drive engagement, repeat purchase, and LTV.
• Develop segmented automations, flows, and personalized content that deliver measurable results.
• Track, analyze, and report on all key performance metrics for DTC initiatives.
• Present data-driven insights to leadership and recommend optimizations.
• Work alongside the marketing team, product managers, and creative team to align campaigns with brand goals.
• Direct and mentor contractors, freelancers, or agencies as needed to ensure excellence in execution.
• Brand awareness growth (direct & aided recall, share of voice).
• E-commerce revenue & ad performance (ROAS, ACoS, CPC, CTR).
• Product launch success and content engagement.
• Campaign conversion rates and email/social effectiveness.

Requirements

• Proven experience managing Shopify DTC stores
• Proficiency in Klaviyo or HubSpot for email marketing
• Hands-on experience with Meta Ads Manager, YouTube Ads, and Google tools (Analytics, Tag Manager)
• Strong understanding of split testing, conversion optimization, and performance tracking
• Local candidates strongly preferred to collaborate with the in-person marketing and manufacturing teams

Preferred

• Ideally, experience with influencer marketing and managing content usage rights

Benefits

• Paid time off and holidays
• Health, dental, and vision benefits
• Collaborative, family-oriented culture with growth opportunities