E-commerce & Digital Marketing Manager

Responsibilities

• E-commerce & DTC Growth • Own and manage Speedwell’s online store and overall DTC customer experience • Respond to online customer messages and questions • Develop strategies to increase online revenue, conversion rate, average order value, and repeat purchases • Manage product listings, descriptions, photography, merchandising, promotions, and seasonal offerings • Identify opportunities for expanding the existing subscription offerings and revenue • Improve product pages and the online customer experience through ongoing testing and optimization • Analyze customer purchasing behavior and identify opportunities to increase retention and lifetime value • Coordinate online product launches and promotional campaigns • Monitor website performance, sales, inventory availability, and key e-commerce metrics
• Email Marketing • Own Speedwell’s email marketing strategy and calendar using Klaviyo • Develop and execute engaging email campaigns that drive sales and strengthen customer relationships • Develop and optimize automated customer journeys, including welcome, abandoned cart, post-purchase, replenishment, and win-back campaigns • Segment customers based on purchasing behavior and engagement • Test subject lines, content, offers, and calls to action • Monitor email performance and continually improve results • Grow and maintain Speedwell’s email subscriber base
• Social Media & Content • Develop and execute Speedwell’s social media strategy • Manage our social media calendar and day-to-day publishing • Create engaging photo, video, and written content for Instagram, Facebook, and other relevant platforms • Produce short-form video and other content designed to increase engagement and drive traffic to our website • Tell the Speedwell story through coffee education, behind-the-scenes content, employees, roasting, products, customers, and our Plymouth community • Respond to comments and customer messages • Identify opportunities to turn the everyday work happening at Speedwell into compelling content
• Digital Advertising • Develop and manage digital advertising campaigns as appropriate • Work with Meta, Google, and other relevant advertising platforms • Develop retargeting and customer acquisition campaigns • Monitor advertising performance and return on investment • Test audiences, creative, offers, and messaging • Work with outside specialists or agencies when additional expertise is needed
• Analytics & Reporting • Establish and maintain clear KPIs for Speedwell’s DTC business • Track online revenue, conversion rate, average order value, customer acquisition, repeat purchase rate, and customer lifetime value • Track email and social performance and their contribution to online sales • Provide regular reports and recommendations to the owner • Use data to identify opportunities, test ideas, and make informed marketing decisions

Requirements

• 3–5+ years of experience in digital marketing, e-commerce, or a related field
• Hands-on experience managing an e-commerce website (Shopify)
• Experience developing and executing email marketing campaigns
• Experience with Klaviyo or a comparable email marketing platform
• Strong social media experience, including content creation
• Strong written communication and copywriting skills
• Experience analyzing marketing and e-commerce performance
• Strong organizational and project-management skills
• Ability to work independently and manage multiple priorities

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off