WordPress Landing Page Manager
FirmPilot
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$100K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.
4 days ago
E-commerce / CRO Marketing Manager
USA (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive CRO and website performance for a DTC Shopify storefront, leading end-to-end testing, funnel optimization, and cross-team experimentation.
- Must-have: 3+ years of hands-on CRO/ecommerce experience with DTC brands or high-velocity agencies
- Standout: Experience designing and launching multi-step funnels and ad/retention-aligned CRO initiatives
Job Description
Responsibilities
- Own Website Performance & CRO across our Shopify storefront (including Replo)
- Lead CRO initiatives end-to-end:
- Support the Ad & Retention teams by building new funnels on winning angles
- Partner on GTM strategy and execution for new product launches across both brands
- Identify psychological friction points in the funnel
- Craft hypotheses that apply persuasion, UX, and behavioral triggers
- Build and launch tests
- Analyze results with statistical rigor
- Iterate, scale, and repeat
- Run Continuous A/B & Multivariate Tests
Requirements
- Available during EST business hours (9am–5pm) — international candidates must have a minimum 4-hour daily overlap
- 3+ years of hands-on CRO and ecommerce experience with DTC brands or high-velocity agencies
- Direct-response funnel experience is non-negotiable
- [note: NO BLACK-HAT Direct Response.]
- Strong understanding of copywriting, customer psychology and emotional drivers
- Skilled at directing the build of high-converting landing pages (long-form, PDPs, advertorials, quizzes, comparison pages)
- Experience designing tests in Figma & developing on Shopify/Replo
- Strong understanding of web analytics, GA4, GTM, events, tracking, and heatmaps
- Proficiency with A/B testing tools
- Able to create structured, clear testing roadmaps
Preferred
- PLUS: Experience building high-converting funnels with multi-step one-click upsells on third-party funnel platforms (e.g., CheckoutChamp, ClickFunnels, Funnelish, Sticky.io, or similar)
- Plus: CXL certification
- Plus: Experience with GEO (Generative Engine Optimization) and how AI search impacts ecomm product and content visibility
Benefits
- Competitive salary + commission
- Medical, vision & dental
- Relocation package available for the right U.S.-based candidate — we\'re based in Port St. Lucie, FL (Treasure Coast)
- Opportunity to build, test, and scale a conversion engine for a fast-growing brand with millions of visitors
- Michael Todd Beauty is an Equal Opportunity Employer. We champion inclusion, embrace diverse perspectives, and believe great ideas come from everywhere.
Michael Todd Beauty
3.8 Glassdoor
Michael Todd Beauty is developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home at the best price.Our brands have amassed over 10,000+ five-star reviews from happy customers, numerous awards, and hundreds of press features from the likes of Allure, Vogue, Cosmopolitan, People, and more.
Founded in 2008
Port St Lucie, Florida, USA
40 employees (9 in marketing)
78% recommend to a friend
100% CEO approval
Recent Ads
Traffic Signals
Monthly Visitors
340.1K
Monthly Google Ads Budget
$25.8K
Traffic Source Mix
Search
19.9%
Direct
61.9%
Referral
5.1%
Social
11.1%
Paid
1.8%
Headcount Trend
Current headcount: ~41
Marketing Team
Marketing Team Size
6 (15% of company)
