E-commerce / CRO Marketing Manager at Michael Todd Beauty | USA

E-commerce / CRO Marketing Manager

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive CRO and website performance for a DTC Shopify storefront, leading end-to-end testing, funnel optimization, and cross-team experimentation.

Must-have: 3+ years of hands-on CRO/ecommerce experience with DTC brands or high-velocity agencies
Standout: Experience designing and launching multi-step funnels and ad/retention-aligned CRO initiatives

Job Description

Responsibilities

Own Website Performance & CRO across our Shopify storefront (including Replo)
Lead CRO initiatives end-to-end:
Support the Ad & Retention teams by building new funnels on winning angles
Partner on GTM strategy and execution for new product launches across both brands
Identify psychological friction points in the funnel
Craft hypotheses that apply persuasion, UX, and behavioral triggers
Build and launch tests
Analyze results with statistical rigor
Iterate, scale, and repeat
Run Continuous A/B & Multivariate Tests

Requirements

Available during EST business hours (9am–5pm) — international candidates must have a minimum 4-hour daily overlap
3+ years of hands-on CRO and ecommerce experience with DTC brands or high-velocity agencies
Direct-response funnel experience is non-negotiable
[note: NO BLACK-HAT Direct Response.]
Strong understanding of copywriting, customer psychology and emotional drivers
Skilled at directing the build of high-converting landing pages (long-form, PDPs, advertorials, quizzes, comparison pages)
Experience designing tests in Figma & developing on Shopify/Replo
Strong understanding of web analytics, GA4, GTM, events, tracking, and heatmaps
Proficiency with A/B testing tools
Able to create structured, clear testing roadmaps

Preferred

PLUS: Experience building high-converting funnels with multi-step one-click upsells on third-party funnel platforms (e.g., CheckoutChamp, ClickFunnels, Funnelish, Sticky.io, or similar)
Plus: CXL certification
Plus: Experience with GEO (Generative Engine Optimization) and how AI search impacts ecomm product and content visibility

Benefits

Competitive salary + commission
Medical, vision & dental
Relocation package available for the right U.S.-based candidate — we\'re based in Port St. Lucie, FL (Treasure Coast)
Opportunity to build, test, and scale a conversion engine for a fast-growing brand with millions of visitors
Michael Todd Beauty is an Equal Opportunity Employer. We champion inclusion, embrace diverse perspectives, and believe great ideas come from everywhere.

Michael Todd Beauty

3.8 Glassdoor

Michael Todd Beauty is developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home at the best price.Our brands have amassed over 10,000+ five-star reviews from happy customers, numerous awards, and hundreds of press features from the likes of Allure, Vogue, Cosmopolitan, People, and more.

Founded in 2008

Port St Lucie, Florida, USA

40 employees (9 in marketing)

michaeltoddbeauty.com

78% recommend to a friend

100% CEO approval