Responsibilities

• Manage and execute the complete website digital product roadmap and user experience strategy
• Collaborate closely with the Growth team to build, test, and analyze high-converting landing pages
• Execute an always-on conversion rate optimization program using AI tools and data-driven insights
• Analyze and optimize site performance using GA4, heatmaps, and other analytics tools
• Support the continuous testing of new copy, imagery, layouts, and engagement mechanisms
• Collaborate with Growth, Retention, and Creative teams to drive new customer acquisition outcomes
• Execute A/B testing strategies and experimentation programs, preferably with IntelliGems and Shopify
• Manage the feedback loop from testing to analysis to team-wide learnings and recommendations