E-Commerce Analyst at Blueroot Health INC. | Middletown, CT

E-Commerce Analyst

Middletown, CT (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Amazon marketplace and DTC analytics to improve sales, retention, and recurring revenue opportunities across a multi-brand portfolio.

Own analytics across Amazon and DTC channels, delivering dashboards and actionable insights.
Must-have: 0–3 years in ecommerce analytics or related role.
Standout: Exposure to AI tools to drive efficiency.

Monitor and report on Amazon performance metrics across all brands including sales, traffic, conversion, Buy Box ownership, and ad performance (Sponsored Products, Brands, Display).
Identify listing health issues — suppressed listings, content gaps, unauthorized 3P sellers, and MAP violations — and escalate with recommended actions.
Analyze Share of Voice and competitive positioning across key category search terms.
Support A+ content and listing optimization efforts using data to prioritize improvements.
Track Subscribe & Save penetration and identify opportunities to grow recurring revenue on Amazon.
Build and maintain reporting dashboards across DTC brand sites tracking sessions, conversion rate, AOV, repeat purchase rate, and subscription metrics.
Analyze customer cohort behavior to identify LTV trends, churn signals, and retention opportunities.
Support A/B testing efforts by pulling and interpreting test results across landing pages, PDPs, and email/SMS flows.
Partner with the email and paid media teams to connect campaign performance to site revenue outcomes.
Cross-functional partners the incumbent will work with, communicate with and influence to ensure delivery of role responsibilities: Marketing / Brand, Supply Chain, Tech, Finance, Agency partners (external).

Bachelor's degree in Business, Marketing, Economics, or related field required.
0–3 years of experience in ecommerce, digital marketing, retail, or a related analytical role; internship experience counts.
Familiarity with Amazon Seller Central or Vendor Central a plus — willingness to learn is required.
Exposure to DTC or direct-to-consumer brand environments is a plus; health & wellness experience preferred but not required.
Comfortable working with data and building basic reports or dashboards (Excel, Google Sheets, or similar tools); experience with data visualization, reporting tools, or data analysis techniques preferred.
Experience or interest in leveraging AI tools to drive efficiency.