Dynamic Content Creator at GSF Media | Lebanon, TN

GSF Media

Dynamic Content Creator

Lebanon, TN (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own social content creation and client coordination across multiple platforms, turning briefs into shareable short-form videos and visuals while keeping campaigns on track and on brand.

Content Engine: produce engaging short-form content and captions that fit each client voice and campaigns.
Client & Projects: align client goals, approvals, and cross-team delivery to hit calendars and budgets.
Social Performance: monitor engagement and optimize future posts, coordinating with paid social when appropriate.

Job Description

Responsibilities

Create engaging short-form social media content across platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.
Develop creative concepts for social media posts and reels that support campaign goals and maintain audience engagement.
Assist in planning monthly or campaign-based social media content calendars in collaboration with Client Leads.
Write compelling captions that reflect each client’s tone of voice and include appropriate calls to action.
Utilize GSF photography, video assets, high-quality stock imagery, and AI-assisted creative tools to develop engaging content.
Stay current with social media trends, platform updates, and emerging content formats to ensure client content remains relevant and competitive.
Schedule approved posts through appropriate distribution platforms such as Meta Business Suite, YouTube, TikTok, and LinkedIn.
Coordinate the promotion of social posts through paid social campaigns when appropriate, following client-approved budgets and guidance from Client Leads.
Monitor social media performance and identify opportunities to improve engagement and effectiveness of future content.

Client Services & Project Coordination

Serve as a key communication link between the client and the GSF creative team to ensure smooth execution of marketing initiatives.
Understand each client’s marketing goals, brand messaging, and target audience in order to support effective content strategies.
Maintain regular communication with assigned clients to discuss content ideas, gather approvals, and coordinate upcoming initiatives.
Build and maintain strong working relationships with clients, ensuring a positive and collaborative partnership.
Assign and manage tasks through project management tools (such as Asana) based on contract deliverables, client communications, and meeting notes.
Facilitate communication within the GSF team to ensure all deliverables remain on schedule and aligned with client expectations.
Participate in client meetings, brainstorming sessions, and strategy discussions.
Coordinate with the Video Department to ensure social media needs are considered during video productions when applicable.

Requirements

Previous marketing agency experience is required (1+ years)
Proven experience creating social media content, particularly short-form video and visual posts designed for platforms such as Instagram, TikTok, or YouTube
Strong understanding of social media platforms, content trends, and best practices
Excellent organizational and multitasking skills with the ability to manage multiple clients simultaneously
Strong communication and relationship-building skills
Experience writing social media captions and adapting messaging to match brand voice
Proficiency with Adobe Creative Cloud and project management tools (such as Asana)

Nice to have

Knowledge of digital advertising and social media ad campaigns is a plus
Comfortable working within the Mac ecosystem is a plus

Benefits

Full-Time Employee
Hybrid work from home (3 days per week required in our Lebanon, TN office)
2 weeks paid vacation
~12 paid holiday days annually
Monthly cell phone stipend
Monthly home office stipend
Healthcare Coverage (100% paid by company for employee and family)
Dental Coverage (100% paid by company for employee and family)
Vision Coverage (100% paid by company for employee and family)
401(k) Plan with 3% company match

GSF Media

Founded in 1997 by Greg Fast, for over 20 years GSF Media exists to bring extraordinary results (more customers or more donors) to a wide array of national and local clients...both in the retail and non profit environments. We use a variety of media and digital platforms to create loyal and responsive client communities. We tell client stories uniquely and creatively to maximize results. Our team puts their hearts into pleasing our clients over the last 20 years and our growth reflects that.

Founded in 1997

Lebanon, Tennessee, USA

29 employees (14 in marketing)

www.gsfmedia.com