Dual Director of Marketing

Dallas, TX (On-site)

$109K/yr – $146K/yrDirector/ExecutiveFull time

Posted 7 days ago

Job Summary

Owns and drives hotel marketing strategy and execution across digital channels, partnerships, and cross-functional initiatives to maximize revenue and brand growth.

  • Owns annual marketing plan and budget alignment
  • Leads a marketing team to execute campaigns
  • Partners with Revenue Management and Sales to optimize promotions

Job Description

Responsibilities

  • Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives.
  • Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
  • Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.
  • Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals.
  • Oversees management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity.
  • Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.
  • Articulates campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership.
  • Leads a team of marketing professionals to execute strategies.
  • Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Manager(s).
  • Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized.

Requirements

  • 2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years’ experience in Hospitality Sales, Spa Sales or a comparable professional area
  • OR
  • 4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional area

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. Click here to learn more.
  • Washington Full-time Management Applicants Only : Employees will accrue paid sick leave, 0.01282 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually.
  • Washington Full-time Non-Management Applicants Only : Employees will accrue paid sick leave, 0.00128 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually.
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Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Salaries

Posted range

$109K/yr – $146K/yr

Taken straight from the job posting.

The middle of this range ($128K) is 6% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most earn $90K to $153K. Based on 300 salaries, including bonus and equity.

See all Marriott salaries

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
11

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

Recent News

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Dual Director of Marketing

Marriott · Dallas, TX · On-site