DTC & Marketing Coordinator

Responsibilities

• Email Marketing & Strategy
• Write, design, and execute compelling email marketing campaigns aligned with the DTC marketing calendar.
• Manage and grow the email subscriber database through targeted acquisition efforts.
• Track and analyze email and DTC campaign performance, providing recommendations to improve engagement, conversion, and revenue.
• Develop and implement campaigns to support Wine Club acquisition and retention.
• Support e-commerce and website marketing updates, including product content, promotions, landing pages, and seasonal campaigns.
• Creative & Consumer Marketing
• Create and assist in the development of customer-facing materials including Wine Club brochures, newsletters, tasting room menus, event signage, and other promotional assets (both print and digital).
• Develop consumer-facing copy for email, web, Wine Club, tasting room, events, and promotional campaigns while maintaining Michael David Winery brand standards and voice.
• Marketing Coordination

Requirements

• 1–3 years of experience in marketing, DTC, e-commerce, wine, hospitality, or consumer packaged goods preferred.
• Experience developing consumer-facing marketing content and creating basic graphic design assets.
• Experience developing and executing email marketing campaigns using platforms such as Mailchimp, Klaviyo, Constant Contact, Commerce7, or similar systems.
• Strong creative writing and communication skills.
• Proficiency with Adobe Creative Suite, Canva, and PowerPoint; experience with other design platforms is a plus.
• Highly organized with strong attention to detail and the ability to manage multiple projects.