Responsibilities

• Build & execute social media strategy through competitive research, platform strategy, audience development and targeting, competitive benchmarking, and messaging framework
• Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action and visit locations
• Set up & optimize taproom pages within each platform to increase the visibility of each taproom’s social content
• Lead community management & moderate all user-generated content for each taproom platform
• Create monthly content/editorial calendars for each taproom platform that shares timely information on events, beer releases, & promotions
• Continuously improve platforms by capturing & analyzing the appropriate social data/metrics, insights & best practices that can be shared with DTC team & cross-functional partners
• Collaborate with other departments (sales/brand teams) to manage reputation, identify key marketing messages & coordinate relevant actions on taproom platforms
• Maintain taproom Facebook events pages with proper lead time to generate interest and consumer response
• Work closely with Programming Hospitality Marketing Coordinator on taproom events and promotions to communicate in a timely manner via taproom platforms
• Openly communicate with Area Managers, Taproom General Managers, Marketing Department and Programming Hospitality Marketing Coordinator to full evaluate/coordinate taproom marketing activities
• Prepare & execute ad campaigns to drive traffic in our taproom communities as well as to new audiences
• Keep local news & media outlets up to date on events/releases at taprooms
• Hello Sponsor tracking/field marketing opportunities in the taproom communities
• Manage guest feedback through various platforms
• Ensure taproom websites are up to date & accurate via Squarespace, including upcoming events, hours, holiday closings, & food/beer menu updates
• Evaluate/monitor taproom competitive set
• Manage taproom marketing budget
• Participate in management meetings to report on taproom marketing activities and performance
• Monitor & track all sales performance directly associated with marketing activities to provide weekly reporting
• Support planning and programming for our loyalty club

Requirements

• Bachelor’s degree required
• 2-3 years or more of experience in hospitality, private event sales, marketing, sales or promotion related fields
• Experience with social media, digital marketing and CRM tools
• Experience with Office 365
• Candidate should be able and willing to lift at least 31.5 lbs. from ground level to a shelf 50 inches from the floor.
• The candidate should also be able to move 165 lbs. of kegged beer from one location to another by sliding it on the floor.
• Selected candidate will be required to pass a post-offer, pre-employment background and driver's license check.
• Adherence to safety policies and procedures of the worksite.
• You must be at least 21 years of age.
• Be able to work in a standing position for long periods of time (up to 5 hours).
• Be able to reach, bend, stoop and frequently lift up to 50 pounds.