AVP, Head of Marketing Analytics & Decision Science (Remote)
Advocate Health
Charlotte, NC (Remote)
$99/hr - $159/hrIn-houseFull-timeDirector/executive10+ years exp.
1 day ago
DTC Analytics & Insights Manager
Downers Grove, IL (On-site)
$115K/yr – $140K/yrSenior Level5+ years expFull time
Posted 1 day ago
Job Summary
Own end-to-end DTC analytics and optimization across websites, CRM, subscriptions and other digital touchpoints, driving measurement, insights, and action through cross-functional partnerships and a structured test-and-learn roadmap.
- Own DTC measurement across websites, CRM, and subscriptions
- Lead optimization and test-and-learn roadmap with cross-functional partners
Job Description
Responsibilities
- Own DTC performance measurement and reporting across websites, CRM, subscriptions and other digital consumer touchpoints.
- Monitor core metrics including revenue, traffic, conversion, AOV, customer acquisition, retention, repeat purchase and engagement.
- Identify the drivers behind performance and proactively surface opportunities, risks and recommended actions.
- Develop executive-ready scorecards and narratives that clearly communicate performance, business impact and next steps.
- Conduct ad hoc analysis to answer key business questions and support strategic decisions.
- Analyze end-to-end consumer journeys to identify friction points and opportunities to improve engagement and conversion.
- Use quantitative and behavioral data to inform website, content, merchandising and user experience recommendations.
- Own the DTC test-and-learn measurement framework, including test design, success criteria, performance analysis and recommendations.
- Partner with DTC and cross-functional teams to maintain and prioritize an optimization/testing roadmap based on expected business impact.
- Capture and share learnings across brands to accelerate adoption of successful strategies and best practices.
Requirements
- 4 year -BA/BS degree in Analytics, Marketing, Business, Economics or a related field, or equivalent relevant experience.
- 5+ years of experience in digital analytics, ecommerce analytics, marketing analytics, customer insights or a related field.
- Expert knowledge of Google Analytics (GA4)
- Strong working knowledge of Shopify and Shopify Analytics required
- Strong experience with data visualization and reporting tools such as Tableau, Power BI or Looker Studio
- Proficiency with SQL and experience querying large datasets
- Experience with BigQuery, Databricks or similar cloud data platforms
- Working knowledge of eCommerce platforms, preferably Shopify
- Experience with behavioral analytics tools such as FullStory
- Working knowledge of CRM/lifecycle marketing platforms and associated performance measurement
Benefits
- competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.
Glanbia
4.0 Glassdoor
Glanbia is a better nutrition company, helping people live full, healthy lives. We are a team of scientists, innovators, tastemakers, and relationship-builders, creating better nutrition products and more sustainable ways of doing business. Our heritage is in dairy, but we've evolved to become a global nutrition leader, home to brands and ingredients that help people around the world perform well, recover quickly, and stay strong, at any age. The future of food is personal — we continue to grow, using insight-and science-led innovation to deliver the high-quality nutrition our consumers need. The choices we make every day are guided by our purpose — we're here to help people live their best, while doing better by each other and the earth.
Founded in 1997
Kilkenny, County Kilkenny, IRL
4.1K employees (281 in marketing)
77% recommend to a friend
83% CEO approval
Salaries
Posted range
$115K/yr – $140K/yr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
Most pay falls between $85K and $159K. Based on 1,934 salaries.
Marketing Team
Marketing Team Size
281 (7% of company)
Median Career Experience
13 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Michael Lynch
VP HR - Performance Nutrition International & Glanbia Corporate Functions
At the company for 7 years 5 months
Jo Lanigan
Senior Director Talent Acquisition
At the company for 7 years 5 months
Hugh McGuire
CEO Glanbia Performance Nutrition. Executive Director Glanbia PLC
At the company for 23 years 8 months
Carrie Healy
Talent Acquisition Lead
At the company for 3 years
Funding
Last Raise
Post IPO Equity, 4 years ago
Funding History
- Apr 2022Post IPO Equity
Traffic Signals
Monthly Visitors
69.9K
Traffic Source Mix
Search
33.3%
Direct
46.7%
Referral
10.9%
Social
7.5%
Paid
1.3%
Headcount Trend
Current headcount: ~4.1K
Links
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