Responsibilities

• Serve as the primary point of contact for a portfolio of DTC clients and act as trusted advisor on paid media strategy
• Lead regular client meetings including performance reviews, strategic discussions, and quarterly business reviews
• Ensure high levels of client satisfaction through proactive communication, strategic recommendations, and clear performance insights
• Translate client business goals into actionable paid media strategies across platforms including Google, Meta, TikTok, and other emerging channels
• Monitor account performance and identify opportunities to improve efficiency, scale, and overall return on investment
• Budget planning and performance forecasting by leveraging historical data, platform insights, and scenario-based thinking to guide investment decisions and growth strategies
• Connect cross-functional teams to ensure strategies across paid, owned, and earned channels are aligned, cohesive, and driving toward shared client goals; translate these efforts into clear, digestible, and actionable recommendations
• Provide data-driven insights and recommendations based on performance trends, testing results, and platform dynamics
• Stay informed on platform updates and best practices across paid media and the broader digital marketing landscape as well as within the client's industry
• Coordinate closely with internal teams across Paid Media, Analytics, Creative, etc to ensure successful execution of client strategies
• Manage timelines, priorities, and deliverables across multiple accounts while ensuring work is delivered on schedule
• Identify opportunities to expand services and drive incremental growth for client accounts
• Contribute to internal best practices and knowledge sharing across the Paid Media team
• Proactively identify opportunities to retain and grow client revenue by uncovering gaps, recommending upsells, and introducing new solutions that align with client goals and broader business objectives

Requirements

• 3–5 years of experience in digital marketing, paid media, or eCommerce account management
• Experience developing or contributing to paid media strategies and media plans across Google, Meta, TikTok, and other digital channels; strong understanding of how budget allocation, targeting, and creative drive performance outcomes
• Experience managing or supporting paid media campaigns across search and social
• Previous experience in a client-facing account management role, ideally within an agency or consulting environment
• Strong understanding of performance marketing including campaign structure, audience strategy, creative testing, and performance analytics
• Proactive and detail-oriented, with a strong ability to connect the dots across media, creative, and on-site performance data to deliver cohesive, actionable insights
• Proven ability to manage multiple clients and projects simultaneously in a fast-paced environment
• Strong project management and organizational skills
• Ability to analyze performance data and translate insights into actionable recommendations
• Excellent communication and presentation skills
• Experience managing budgets, forecasts, and performance reporting preferred
• Proficiency in Microsoft Excel, PowerPoint, and Canva
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
• Agency or consulting experience strongly preferred

Preferred

• Experience with attribution modeling or advanced analytics tools
• Cross-functional collaboration experience in a fast-paced agency or consulting environment