Donor Growth Marketing Manager

Morrisville, NC

$65K/yr – $75K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the donor growth engine end to end, from CRM driven acquisition and segmentation to email automation and journey optimization, with KPI reporting that informs leadership decisions.

Donor Acquisition & Revenue: Design and run CRM-driven journeys that convert website traffic to first-time and recurring donors.
Audience Segmentation: Build rich donor segments from giving history and engagement for personalized communications.
Email Marketing & Automation: Manage Mailchimp campaigns, run A/B tests, and optimize open, click, and conversion rates.

Job Description

Responsibilities

Drive Donor Acquisition & Revenue: Design and execute CRM-driven acquisition strategies and automated journeys that convert website traffic into first-time and recurring donors.
Lead Audience Segmentation: Build sophisticated donor segments based on giving history, behavior, and engagement to deliver highly personalized communications.
Own Email Marketing & Automation: Manage Childhelp’s Mailchimp platform, launching targeted email campaigns and running continuous A/B tests to optimize open rates, clicks, and conversions.
Optimize the Digital Donor Journey: Audit and refine the user experience on Childhelp.org, improving landing pages, donation forms, and funnels to reduce drop-offs.
Analyze & Report KPIs: Track and report on critical fundraising metrics (e.g., donor retention, lifetime value, conversion rates, and ROI) to provide actionable insights to leadership.

Requirements

Experience: 5+ years managing CRM, lifecycle marketing, email marketing, or digital fundraising. (Nonprofit, healthcare, or mission-driven experience is a strong plus!)
Platform Expertise: Hands-on proficiency with Mailchimp, Blackbaud, or similar CRM and email automation systems.
Data-Savvy: Strong analytical skills with experience using Google Analytics (or similar reporting tools) to track user behavior and campaign performance.
Conversion Focus: A proven track record of optimizing web donation funnels and customer journeys to drive financial growth.
Collaborative Spirit: A team player who can seamlessly partner with both Marketing and Philanthropy teams to align our annual fundraising goals.

Preferred